HANDLEYS OF LONDON / DESIGN A DIAMOND.
Handleys of London are a bespoke diamond and jewellery designer making a serious impression in the globally renowned Hatton Garden. Situated in the epicentre of the UK’s diamond trade and a global centre for jewellery, Handleys of London instructed Yellowball to design and develop a brand and website that would take on the established players in the market.
Traditional vs Modern Branding
The diamond industry in centuries old and home to both new disruptors and established organisations such as De Beers. With high value items it was essential that both the Handleys of London and Design a Diamond brands were aligned with traditional formats whilst also being applicable to digital campaigns that would help them forge a path in a highly competitive marketplace.
Through detailed market research and creative brainstorming we created brands that were unmistakably identifiable as luxury and diamond oriented.
Through a comprehensive range of marketing including Search Engine Optimisation campaigns, PPC and display advertising, Yellowball were able to help Handleys of London lure prospects away from larger organisations for a more personalised, luxury and price competitive service.