The ecommerce landscape is evolving at an unprecedented pace, with 2025 poised to be a pivotal year for online retail both globally and in the UK. As consumer behaviours shift and technological advancements accelerate, understanding the latest ecommerce statistics and trends is crucial for businesses aiming to thrive in this dynamic environment. Here, our ecommerce web design agency looks into the most significant ecommerce statistics projected for 2025, providing insights that can inform strategic decisions when designing an ecommerce website and highlighting opportunities for growing your ecommerce business.
Global Ecommerce Growth
1. Global Ecommerce Sales to Surpass $7 Trillion
By 2025, worldwide ecommerce sales are projected to exceed $7 trillion, marking a substantial increase from previous years. This growth is driven by factors such as increased internet penetration, mobile device usage, and consumer preference for online shopping.
2. Ecommerce to Constitute 24% of Global Retail Sales
Online sales are expected to account for nearly a quarter of all retail sales globally by 2025, underscoring the shift from traditional brick-and-mortar stores to digital platforms.
UK Ecommerce Trends and Landscape
3. UK Ecommerce Revenue Projected to Reach $285.6 Billion
The United Kingdom, holding the third-largest ecommerce market globally, is expected to see its ecommerce revenue climb to $285.6 billion by 2025. This growth reflects the nation’s robust digital infrastructure and consumer readiness to embrace online shopping.
4. Ecommerce to Represent 36.3% of UK Retail Market
In the UK, ecommerce is anticipated to account for 36.3% of the total retail market by 2025, highlighting the significant role of online sales in the country’s retail sector.
Mobile Ecommerce Trends
5. Mobile Commerce to Dominate with 73% Share
Globally, mobile commerce is expected to represent 73% of all ecommerce sales by 2025, with this ecommerce trend driven by the proliferation of smartphones and improved mobile internet connectivity.
6. Mobile Payment Adoption Surges
The adoption of mobile payment options is set to rise, with over 85% of ecommerce transactions projected to involve mobile payment methods such as digital wallets by 2025.
Consumer Behaviour, Trends, and Expectations
7. Personalisation Influences 76% of Consumers
A significant majority of consumers (76%) expect personalised experiences when shopping online, including tailored recommendations and exclusive offers based on their browsing and purchase history.
8. Omnichannel Shoppers Spend 35% More
Consumers engaging across multiple channels tend to spend 35% more than those using a single channel, emphasising the importance of an integrated omnichannel strategy for maximising customer lifetime value.
9. Sustainability Influences 68% of Purchase Decisions
Sustainability is becoming a critical factor, with 68% of consumers considering environmental impact when making purchase decisions, prompting businesses to adopt eco-friendly practices.
Technological Advancements
10. AI-Driven Personalisation Boosts Conversions by 25%
The implementation of artificial intelligence in personalisation strategies is projected to increase conversion rates by 25%, as AI enables more accurate product recommendations and customer engagement.
11. Chatbots to Handle 90% of Customer Queries
By 2025, chatbots are expected to manage 90% of customer interactions, providing instant support and enhancing the overall customer experience.
Social Commerce Trends and Expansion
12. Social Commerce Sales to Reach $1.2 Trillion
Global social commerce sales are set to reach $1.2 trillion by 2025, with platforms like TikTok, Instagram, and Facebook setting this ecommerce trend and driving this growth through integrated shopping features.
13. Millennials and Gen Z Leading Social Commerce Adoption
Younger demographics, particularly Millennials and Gen Z, are at the forefront of social commerce adoption, leveraging social media platforms for product discovery and purchases. In the UK, 32% of consumers bought a product after seeing it on a social platform like TikTok or Instagram.
B2B Ecommerce Growth and Trends
14. B2B Ecommerce to Reach $36 Trillion by 2026
The global B2B ecommerce market is projected to reach $36 trillion by 2026, reflecting a shift towards digital procurement and online business transactions.
15. Shorter B2B Sales Cycles Through Ecommerce
Ecommerce is facilitating shorter B2B sales cycles by streamlining processes and providing easier access to product information and purchasing options.
Ecommerce Platform Preferences
16. Shopify’s Market Share Expansion
Shopify continues to expand its market share, with a significant number of businesses choosing the platform for its user-friendly interface and robust ecommerce features.
17. WooCommerce Powers 28% of Online Stores
WooCommerce remains one of the most popular ecommerce platforms in the world, powering approximately 28% of all online stores globally, due to its flexibility and integration with WordPress.
Delivery and Fulfilment Expectations
18. Same-Day Delivery Expected by 40% of Consumers
Around 40% of consumers expect same-day delivery options, pushing retailers to enhance their logistics and fulfilment capabilities to meet this demand.
19. Free Shipping Influences 75% of Purchase Decisions
Offering free shipping is a decisive factor for 75% of consumers, influencing their choice of retailer and likelihood of completing a purchase.
Payment Preferences and Trends
20. Buy Now, Pay Later (BNPL) Usage to Increase by 50%
The adoption of Buy Now, Pay Later payment gateway services is expected to grow by 50% by 2025, providing consumers with flexible payment options and boosting conversion rates for retailers.
21. Mobile Wallets Dominate Online Payments
In 2023, mobile wallets accounted for approximately 50% of global e-commerce payment transactions, with the UK becoming the top market for Apple Pay in 2024, an ecommerce trend expected to continue growing through 2025.
Ecommerce Statistics FAQs
Tracking ecommerce statistics is essential for understanding industry trends, customer behaviour, and market benchmarks. These insights empower businesses to make data-driven decisions, refine marketing strategies, and identify opportunities for growth. For example, analysing conversion rates, cart abandonment, and customer lifetime value (CLV) can highlight areas for improvement.
Personalisation is critical in 2025, as 76% of customers expect tailored shopping experiences. This includes AI-driven product recommendations, dynamic email marketing, and personalised landing pages. Personalisation helps increase customer engagement, drive repeat purchases, and enhance loyalty by making shoppers feel valued.
In 2025, successful ecommerce strategies prioritise personalisation, omnichannel integration, mobile optimisation, and sustainability. Leveraging AI-driven tools for dynamic recommendations and automating customer support via chatbots are key trends. Businesses should also embrace fast delivery options, flexible payment methods like Buy Now, Pay Later, and sustainability initiatives to meet customer expectations. At Yellowball, we incorporate these strategies into your bespoke ecommerce website design and digital marketing campaigns.
AI and automation enhance efficiency and customer experience in ecommerce. Tools like AI-driven product recommendations, automated email campaigns, and chatbot support improve engagement and reduce manual tasks. Predictive analytics powered by AI also enables businesses to anticipate customer needs and optimise inventory management.
An omnichannel strategy connects all customer touchpoints—online, in-store, and mobile—into a unified experience, increasing engagement and retention. Omnichannel shoppers spend 35% more than single-channel shoppers, making this approach essential for maximising CLV.
Partner with Yellowball for Ecommerce Excellence
Yellowball offers bespoke ecommerce website design and development using platforms like WordPress, WooCommerce, and Laravel. We create visually stunning, high-performing sites tailored to your brand’s needs. Our solutions focus on improving user experience, optimising checkout processes, and boosting conversions. Additionally, we provide web maintenance services to ensure your site stays secure, fast, and up-to-date. Coupled with our digital marketing expertise, including SEO and PPC, we help attract and retain customers while driving long-term growth. With Yellowball, your ecommerce website becomes a powerful tool for achieving your business goals.
With over 250 live sites and countless success stories, we combine cutting-edge design with expert SEO, PPC services, and graphic design and branding strategies. From industry leaders to ambitious startups, our tailored solutions ensure your ecommerce project thrives. Let’s create your next success story—contact Yellowball today!
