Overview
A future-focused digital experience for the UK’s leading automotive trade association.
The Society of Motor Manufacturers and Traders (SMMT) is one of the UK’s most influential trade associations, representing over 800 automotive businesses. As the voice of the UK motor industry, SMMT provides critical support, data, and advocacy to help shape the future of the sector.
Yellowball partnered with SMMT to design and develop a modern, scalable website that enhances user experience, streamlines information discovery, and strengthens their digital presence. The result is a high-performance platform that reinforces SMMT’s leadership and makes essential resources easily accessible to members, policymakers, and industry professionals.
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Bespoke WordPress Platform: A robust, scalable platform tailored for SMMT’s needs.
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Advanced Search & Navigation: Seamless content discovery across a vast knowledge base.
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Bespoke Data & Media Centre: A dynamic hub for reports, insights, and press materials.
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Optimised UX & Performance: Fast, accessible, and designed for engagement.
The Challenge
Redesigning a content-heavy platform for better engagement and usability.
SMMT’s previous website was outdated, cluttered, and difficult to navigate, with inefficient search functionality and a complex structure that limited content accessibility. A new platform was required to:
- Improve navigation and content structure for a broad audience, including members, government officials, and industry stakeholders.
- Showcase SMMT’s authority and impact while maintaining a professional and accessible tone.
- Enhance the search experience to allow users to easily locate industry reports, policy papers, and media resources.
- Create a flexible, scalable CMS that enables SMMT’s team to manage content efficiently.
What We Did
A high-performance digital platform that puts the automotive industry first.
We designed and developed a bespoke WordPress website that prioritises clarity, accessibility, and user experience. With a focus on data-driven navigation, structured content presentation, and seamless integration of media resources, the new platform is built to serve SMMT’s diverse audience effectively.
Key Enhancements:
- Intuitive Navigation & Search: A restructured information hierarchy and advanced search functionality to improve content discovery.
- Dynamic Media Centre: A centralised hub for news, reports, and industry updates, with an optimised layout for quick access.
- Flexible Membership Section: A dedicated space outlining benefits, member directories, and sign-up options.
- Enhanced Events & Data Sections: Engaging, well-organised pages that provide key industry insights and event details.
The Result
A professional, scalable website that strengthens SMMT’s industry influence.
The redesigned website establishes SMMT as a digital-first trade association, delivering an accessible and engaging platform for members and industry professionals. With improved navigation, structured content presentation, and seamless search functionality, the site ensures that SMMT’s resources and expertise remain at the forefront of the UK automotive industry.
Streamlined user journeys for better engagement and resource access.
Improved content structure and search functionality for data-heavy insights.
A scalable, future-proof platform that supports ongoing growth.
Ongoing Partnership
Comprehensive web support and full-service SEO.
Beyond launch, we provide ongoing web support and development, ensuring SMMT’s site remains secure, high-performing, and continuously optimised. Our fully managed 360-degree SEO campaign covers technical SEO, content strategy, keyword optimisation, and link-building to maximise visibility and engagement. This full-service approach ensures SMMT’s platform stays at the forefront of the UK automotive industry, driving sustained growth and impact.
