Overview
A luxury platform tailored for investors.
Gordon is an emerging leader in the whisky investment sector, offering exclusive cask investments to affluent retail and institutional investors. Their new website needed to convey trust, exclusivity, and expertise while simplifying the process of applying for an account.
Yellowball partnered with Gordon to create a refined, conversion-focused digital platform that aligns with the prestige of the whisky industry. The result is an elegant, high-performing website that establishes Gordon as a premium player in the market.
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Yellowball Lite Hybrid Website: A cost-effective yet bespoke solution blending custom design with optimised template structures.
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Investor-Focused UX: Streamlined account application process for affluent investors.
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Engaging Content Hub: Blogs, videos, and podcasts showcasing industry insights.
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Optimised for Performance: Mobile-friendly, fast, and visually compelling.
The Challenge
Creating a seamless experience for whisky investors.
Gordon needed a website that reflected its expertise, exclusivity, and premium service while making it easy for investors to explore opportunities. Key challenges included:
- Encouraging high-net-worth individuals to apply for an account with a clear, seamless journey.
- Crafting a luxury aesthetic inspired by high-end financial and lifestyle brands.
- Showcasing industry expertise through a dedicated content hub featuring blogs, podcasts, and video insights.
- Ensuring smooth mobile performance, as many investors access the site on the go.
What We Did
A high-converting digital experience tailored for investors.
We developed a bespoke Yellowball Lite Hybrid website, delivering a luxury aesthetic combined with intuitive functionality. The design takes inspiration from high-end financial platforms, ensuring trust and exclusivity are at the forefront.
Key Enhancements:
- Bespoke Homepage Design: A striking, trust-building introduction to whisky investment.
- Streamlined Account Application: Clear CTAs and structured investor pathways.
- Engaging Content Hub: Blogs, videos, and podcasts to educate and inform investors.
- Luxury Brand Styling: A refined colour palette and typography inspired by elite financial brands.
The Result
A polished investment platform that drives conversions.
The new Gordon website provides an intuitive, high-end experience for whisky investors. With a strong focus on exclusivity, trust, and education, the site effectively guides affluent investors through the application process, reinforcing Gordon’s position as a leader in whisky investment.
Simplified account application process for high-net-worth investors
Established credibility with a luxury-inspired digital aesthetic
Enhanced engagement through a content-rich hub
We’re proudly rated 5 stars by 95+ happy clients on with an average rating of 4.9
“ We were impressed and are delighted with the outcome! ”
Holly Sherwood • SHB Real Estate
“ Amazing customer service! I feel very reassured and relaxed. ”
Isabella McGuire Mayes • Ballet with Isabella
