A flagship digital experience for a leader in multidisciplinary healthcare.

Pure Sports Medicine delivers the same level of care elite athletes receive – personalised, integrated, and expert-led. They needed a website that reflected that promise online. One that could showcase their full clinical offering, support complex patient journeys, and handle the technical demands of real-time booking and system integration.

Yellowball designed and built a fully bespoke website – aligning strategy, UX, design and development to deliver a seamless experience across devices and user types. The result is a modern, scalable platform that matches the quality of their care and strengthens their leadership position in private healthcare.

The legacy site was fragmented – making it difficult for users to understand the care model or find relevant services.

Booking journeys were long and unintuitive, content lacked structure, and the visual design didn’t reflect the high-end clinical environment that PSM operates within.

We were tasked with solving these challenges from every angle – technical, creative, and strategic. The site had to perform across a complex ecosystem of services, locations and clinicians, while remaining easy to navigate, fast to use, and fully responsive on mobile.

A fully integrated design and development solution for a high-performance brand.

We began with strategy – defining the user journeys, site structure and content models to support PSM’s four core “Need States”: Diagnosis, Treatment, Performance and Prevention. From there, we created a comprehensive design system using the new PSM brand guidelines – including custom iconography, structured layouts, and high-impact imagery to reflect clinical expertise and accessibility.

On the technical side, we developed a complex WordPress build fully integrated with Meddbase and HubSpot. This included real-time booking logic for services, locations and specialists, live chat functionality, lead capture forms, and content syncing across teams and clinics. Every module was designed to be reusable, editable, and SEO-ready – ensuring flexibility and future-proof performance.

A high-performance platform designed to deliver elite care – digitally.

The new Pure Sports Medicine site is a reflection of everything the brand stands for: precision, clarity and excellence. It supports every user – whether a first-time visitor searching by injury or a returning patient ready to rebook. With integrated booking, enhanced SEO, and a visual identity that builds trust from the first click, the new platform lays the foundation for future growth and leadership in private healthcare.