Tomatin
Crafting digital storytelling and eCommerce for a whisky icon
- Web Design
Overview
Crafting an immersive, premium experience for a globally recognised whisky brand.
Tomatin is a producer of world-class single malt Scotch whiskies, exported to over 60 countries and recognised for quality, heritage, and craftsmanship. Their existing website didn’t reflect this stature – visually underwhelming, structurally clunky, and limited in functionality.
Yellowball was commissioned to deliver a complete digital overhaul. The new site needed to do more than sell whisky – it had to capture the brand’s Highland warmth, showcase the full product range, support e-commerce and storytelling, and offer seamless access to global customers, distributors, and brand partners.
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Golden Hour Design System – Bespoke templates with warm tones, elegant typography, and subtle animation
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Scalable E-Commerce Integration – A seamless shop experience tailored for both D2C and partner-led conversion
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Knowledge Base Access – A secure portal where distributors can download assets and brand materials
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Modular CMS – Fully editable sections and flexible templates for ongoing updates and seasonal campaigns
The Challenge
Tomatin’s previous site didn’t reflect the quality of the product or the strength of the brand.
Navigation was difficult, content was siloed, and e-commerce was limited. For a distillery with global reach and premium positioning, the online experience needed to instil trust, communicate value, and increase conversions across multiple audiences.
We were tasked with delivering a flagship website that would elevate brand perception, support growing product lines, and make it easy for visitors to shop, discover, and connect – all while retaining the warmth and legacy that defines Tomatin.
What We Did
A full redesign and development of Tomatin’s digital presence.
We designed and built a fully bespoke WordPress website, inspired by Tomatin’s Golden Hour brand aesthetic – warm, elegant, and image-led. Every template was tailored to balance visual storytelling with conversion-led functionality. From the core whisky pages and prestige product flows to the knowledge base, blog and experiences, the new platform caters to a wide range of user types – from casual browsers to collectors and stockists.
Alongside brand storytelling and product showcasing, we implemented e-commerce functionality, a secure distributor login area, seasonal promotional tools, and a modular CMS framework that empowers the Tomatin team to make updates with ease.
The Result
An elegant digital home for a revered Scotch whisky brand.
The new website repositions Tomatin as a premium, confident brand with a modern digital footprint. From casual whisky fans to global distributors, every visitor is guided through a clear, engaging journey. Product ranges are brought to life through lifestyle imagery and interactive modules, while e-commerce flows are streamlined to drive direct sales.
Critically, the platform is built for longevity – flexible, easy to manage, and ready to support seasonal promotions, future growth, and centralised brand asset delivery.
Client Reflection
I cannot fault the team at Yellowball, I gave them an almost impossible brief in an impossibly tight timescale yet not only did they deliver, they did so with style. They picked up our brand from fresh and delivered the perfect design with apparent ease. It’s stylish yet functional, and with the additional support of their SEO audit service we’re in a fantastic position to grow our web presence.
Jennifer Masson • Head of Marketing, Tomatin
We’re proudly rated 5 stars by 100+ happy clients on with an average rating of 4.9
“ We were impressed and are delighted with the outcome! ”
Holly Sherwood • SHB Real Estate
“ Amazing customer service! I feel very reassured and relaxed. ”
Isabella McGuire Mayes • Ballet with Isabella
