Overview
Building trust, clarity and conversion into a new era of instant payments.
Yaspa is a cutting-edge provider of real-time payment, verification and financial health check solutions. With a rapidly growing reputation in high-compliance sectors like iGaming and e-commerce, they needed a bold new website to match their momentum. The brief: elevate the brand, simplify the messaging, and drive meaningful engagement through clear user journeys and integrated lead capture.
Yellowball delivered a fully bespoke WordPress build designed around motion, clarity and control. The new website supports Yaspa’s updated brand system, simplifies complex product offerings, and integrates directly with HubSpot for demos, contact forms and onboarding journeys.
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Motion-First Design – Subtle animation, scroll triggers and a flexible design system built in Figma and developed in WordPress
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HubSpot Integration – Embedded forms, gated content, live chat and smart lead routing baked in
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Modular CMS Templates – Every page built using reusable ACF modules for scale and speed
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Product-Led UX – Simplified user journeys with contextual demos, feature breakdowns and conversion blocks
The Challenge
The old Yaspa site, built in Webflow, no longer reflected the ambition or clarity of the business.
With a growing product suite and evolving user base, they needed to elevate the digital brand, streamline product content, and create a platform that could support marketing and growth across multiple sectors.
We were tasked with creating a visually distinctive and technically robust website that delivered both polish and performance – balancing compliance and credibility with speed and storytelling.
What We Did
A clean, fast and flexible platform built around product clarity and performance.
From the outset, the goal was to create a site that reflected Yaspa’s forward-thinking brand and product suite while avoiding the clutter and jargon so often seen in fintech. We developed a series of modular, animation-ready templates using a light theme with strong purple accents, neon flourishes and contextual imagery – all tightly aligned to Yaspa’s refreshed brand direction.
A suite of bespoke Lottie animations brings key interactions and UI states to life across the site – adding motion without compromising performance. Functionally, we prioritised scalability, lead generation and product education. Seamless HubSpot integration supports gated content, demo bookings and newsletter capture across the site. Scroll-triggered animations and dynamic UI blocks add energy without distraction. Developers, partners, and decision-makers can all find what they need in just a few clicks.
The Result
A bold, brand-led site that communicates clarity, confidence and innovation.
The new Yaspa website is crisp, conversion-focused and fully future-proof. From intuitive landing pages and dynamic blog layouts to developer resources and partner onboarding, the platform gives Yaspa’s team everything they need to grow their presence across regulated industries. Every interaction is purposeful, every journey leads somewhere, and the brand’s value comes through with every scroll.
We’re proudly rated 5 stars by 100+ happy clients on with an average rating of 4.9
“ We were impressed and are delighted with the outcome! ”
Holly Sherwood • SHB Real Estate
“ Amazing customer service! I feel very reassured and relaxed. ”
Isabella McGuire Mayes • Ballet with Isabella
