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Navigating the new Google Search Console

Navigating the new Google Search Console

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Navigating the new Google Search Console
SEO 05.03.2018

Navigating the new Google Search Console

Here at Yellowball, we like to think of ourselves as people who always welcome progression, whether in the SEO industry, the design space, or in the volatile…

Analytics
Do User Metrics Really Affect SEO?
SEO 04.08.2017

Do User Metrics Really Affect SEO?

Does Google take into account how people interact with your site when deciding to rank your website in their search results? A subject somewhat shrouded in mystery…

Analytics
Which SEO metrics should you use?
SEO 02.06.2017

Which SEO metrics should you use?

The confusing world of undefined metrics The SEO world has traditionally been thought of as the darker corners of the marketing ecosystem, full of hard ‘dark arts’…

Analytics
How to supercharge your content marketing with data (part two)
SEO , Social Media 02.06.2017

How to supercharge your content marketing with data (part two)

In part one of this post, we discussed the importance of refining your content marketing strategy using data and how to go about doing this. We explained…

Analytics
How to supercharge your content marketing with data (part one)
SEO , Social Media 30.05.2017

How to supercharge your content marketing with data (part one)

Content marketing is the buzzword of the moment; everyone is doing it but not everyone is doing it right. Ultimately about building a rapport with a high-value…

Analytics
Setting Up Goal Conversions in Google Analytics
SEO 26.10.2016

Setting Up Goal Conversions in Google Analytics

We often talk about the importance of using Google Analytics to track the success of your website and to delve into useful statistics. Measuring popular statistics like…

Analytics
How to eradicate Google Analytics spam
SEO 15.08.2016

How to eradicate Google Analytics spam

For anyone who runs a website, Google Analytics is a vital tool that helps you measure, learn and grow. Data from Google Analytics helps business owners and…

Analytics
Good customer data is the beating heart of great business strategy
SEO 18.09.2015

Good customer data is the beating heart of great business strategy

I’ve spoken to many companies on this topic over the years, and it is the ones that have gained a clear understanding of how, why and where…

Analytics

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