Navigating the new Google Search Console
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Navigating the new Google Search Console
Here at Yellowball, we like to think of ourselves as people who always welcome progression, whether in the SEO industry, the design space, or in the volatile…
Do User Metrics Really Affect SEO?
Does Google take into account how people interact with your site when deciding to rank your website in their search results? A subject somewhat shrouded in mystery…
Which SEO metrics should you use?
The confusing world of undefined metrics The SEO world has traditionally been thought of as the darker corners of the marketing ecosystem, full of hard ‘dark arts’…
How to supercharge your content marketing with data (part two)
In part one of this post, we discussed the importance of refining your content marketing strategy using data and how to go about doing this. We explained…
How to supercharge your content marketing with data (part one)
Content marketing is the buzzword of the moment; everyone is doing it but not everyone is doing it right. Ultimately about building a rapport with a high-value…
Setting Up Goal Conversions in Google Analytics
We often talk about the importance of using Google Analytics to track the success of your website and to delve into useful statistics. Measuring popular statistics like…
How to eradicate Google Analytics spam
For anyone who runs a website, Google Analytics is a vital tool that helps you measure, learn and grow. Data from Google Analytics helps business owners and…
Good customer data is the beating heart of great business strategy
I’ve spoken to many companies on this topic over the years, and it is the ones that have gained a clear understanding of how, why and where…