DESIGN & PRINT
Creating exciting branding that resonates with your customers
The first step is to have a briefing meeting to discuss what is required. You will meet with a creative consultant and a designer so that we can get a better idea of the direction you would like to take with your branding. It does not matter if you do not have any design in mind – or even a basic colour theme, this meeting is designed so that we can get a feel of what you are trying to achieve with your company/branding.
Our branding is created not only to look awesome but also to represent what you offer as closely as possible, whether that be a product, service or even simply an idea. As a result, if you don’t have any design direction in mind, we can glean enough information through discussing your business’ culture, processes, client base and aims.
We offer objective advice in all aspects of our work, including our branding processes. It is our role as branding consultants to create the best brand for our clients, according to their requirements. As a result, at points this involves both accepting a client’s direction and also educating a client as to why a certain direction might not be the best fit for their business! The client always has final say, but where necessary we will fulfil our role as branding consultants.
Great branding is a process, not an instant result. After we have had a briefing meeting and performed industry and competitor research we will then create initial direction concepts. The feel of each concept may vary dramatically (depending on the briefing meeting) but this is a necessary step. The concepts are created to identify a design direction which can then be refined, rather than a finished product (although this has happened before!).
Once a design direction has been signed off we can then use this direction to refine the branding. It is incredibly important that the branding is not purely focussed on the logo. A good brand is pervasive throughout a company and should therefore be created to fit all possible situations. Our designers and consultants will help refine the branding until you have something that you are proud of and excited to bring to the marketplace.
A brand is not just a logo (although a logo can have a significant effect on a brand!). It is the whole brand experience, from first impressions right through to purchasing decisions and the lifecycle of the product or service. Our designers understand that every piece of collateral, from the website menu to business cards creates your brand identity. We consult with clients on their brand identity, assessing their target market and buyer personas to ensure that anything that we create for our clients only serves to improve their brand identity and provide a return.
Bagshaw & Hardy needed a brand refresh but wanted to avoid stereotypical representations of their services. We created a brand that has been loved by their customers and reflects the quality of their images.