RSVP

Campaign Brief

RSVP commissioned Yellowball for a full redesign of their website, alongside an SEO campaign so that they were primed for long-term success in organic search. They had already worked with an SEO agency but decided to move over to Yellowball – this ensured that SEO and website deliverables would be consistent and strategically aligned.

Key Successes

+4,600% Top 10 ranking keywords

+292% total ranking keywords

+153% in search impressions

The website design was quite a large-scale overhaul – it involved a significant number of service pages and blog articles being removed and rebuilt by the SEO team. The team also took the opportunity to complete a full technical audit, which included implementing schema and fixing broken links that were detected on the RSVP website. This increased rankings for a range of high-priority transactional keywords such as ‘call centre london’, and to this day we continue to see regular enquiries from organic users interested in RSVP’s services.

Over the first year of the SEO campaign, the team dedicated considerable time to content creation. The content strategy was designed to reach prospective customers at varying stages in the buying cycle, whilst also establishing RSVP as an authority on topics related to call centre services. Our efforts paid off, with the number of Top 10 ranking keywords having increased from 2 at the start of the campaign to 178 by the end of the second year in August 2023.