Background
CLM Fireproofing are leaders in their industry, specialising in passive fire protection and fireproofing. Our task was to replicate their status as a market leader in their digital presence, more specifically in organic search.
Before starting our campaign, CLM Fireproofing had a small website built on Wix. While there were blog posts on the website, these tended to be company-specific updates and were not optimised to be easily found by organic search users.
First, we used keyword research as the basis of the website’s structure, creating a clear information hierarchy that would enable the website to be effectively crawled by Google. Each page was given fresh long-form copy showcasing CLM Fireproofing’s expertise whilst also being tailored to keywords flagged by our client as a priority.
Furthermore, we created a content strategy, based on long tail keywords that represented questions frequently asked by our client’s target audience as they navigated their way through the buyer’s cycle.
Almost a year into our campaign, we have maintained continual growth in CLM Fireproofing’s online presence and authority in organic search. This is evident in a significant increase in organic traffic and total ranking keywords, as well as several relevant featured snippets and a consistent number of organic sales leads – delivering our client a great return on investment.
