TRAINING & CONSULTANCY
digital marketing strategy.
Bespoke consultancy to elevate your digital marketing output
We create bespoke sessions, projects and campaigns at affordable prices. No two clients are the same, project scopes can differ, content creation and branding inevitably have their own nuances and client targets always vary. It is due to this irregularity that we make sure we tailor everything to each individual client in order to produce the best results in the most efficient manner.
At Yellowball we have expertise spanning every facet of digital marketing. As a result, we can call upon this expertise to identify areas which clients can improve upon and work with the client to develop a strategy in order to effectively engage with various marketing opportunities.
As consultants we advise on the best course of action, depending on factors such as business objectives, consumer demands and analytical data. Through delving deep into marketing strategies and aligning them with business objectives we are able to advise on allocation of time and budget across platforms, develop strategies for the most relevant social platforms and help put in place systems so that resources are being effectively used to fulfil these strategies.
Digital marketing can be legitimately split into various sectors including Websites, SEO, Social Media, PPC, Display Advertising, Retargeting, Email Marketing and Video (amongst others!). Our digital marketing consultants are experts in making sure that resources are being shared by departments where appropriate. In essence, all of the different facets of digital marketing (and offline marketing) should be working together towards the same role. Our consultants analyse working practices and develop strategies with our clients to improve efficiencies across their digital marketing mix.
Collecting and collating data has never been easier. Visitor flow, bounce rates, user engagement and social reach are but a handful of metrics available to the modern digital marketer and we are of the belief that this data is one of the most powerful tools at your disposal. It allows us to analyse consumer behaviour to a previously unknown level, which in turn means that campaigns can be adjusted at the drop of a hat, realistic targets can be set and forecasting of resources made more accurate. A major part of our digital marketing consultancy sessions is to make sure that you are utilising the most up to date tools to capture this data and analyse it to your benefit.
We have worked with in house teams across a range of sectors to create effective digital marketing strategies and objectives. Taking into account resources, target markets and seasonal variables our strategies are created bespoke just for you.