Email Marketing

Turning email addresses into paying customers

Supercharge your email marketing campaigns

Is email marketing dead? Definitely not. In fact, it is statistically still one of the most effective elements of the digital mix at delivering measurable ROI. But there’s a lot more too it than pulling your email data into a Mail Chimp account and hitting send. Thankfully, Yellowball’s email experts are ready to supercharge your sales pipeline and brand awareness with a winning mix of tailored services.
Email Campaigns

Auditing Your Database

We begin by studying your existing methods of data capture and storage (perhaps via EPOS systems, CRMs, web forms or by hand). Building segmented, clean and relevant data on your prospects and existing clients allows you to create effective and highly targeted email campaigns that deliver higher ROI, rather than blanket-mailing entire sections of your database with the same messages. We’ll help you grow, retain and enhance the quality of your subscribers and give you tips and tricks to create meaningful two-way dialogue.

Creating Content Plans

We create compelling content plans and email schedules, as the best email campaigns are planned, structured and timed to coincide with other marketing activity and initiatives. This will ensure ongoing, multi-point contact that delivers results. We’ll advise on the optimisation of landing pages too, to ensure the final destination is as gripping as the initial e-shot interaction.

Copywriting and E-Shot Design

Yellowball’s experts are perfectly positioned to assist in writing punchy, hard-hitting copy, rich in call-to-actions and relevant links, that deliver on your commercial objectives. Next we’ll marry the copy with creative and on-brand visuals for the e-shots, with a strong focus on the stuff others forget, like mobile optimisation and blocked images.

Coding and Testing

Ensuring your emails look stunning and load perfectly across every email client is vital to the success of every campaign. Our technical front-end developers will code bespoke emails that are tested and checked to ensure they render perfectly every time. We can create one-off email designs or templates that can be populated again and again.

let’s get bespoke

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Websites that convert email traffic

Tropic Air

For Tropic Air we utilised stunning imagery and clear information architecture to ensure that conversion rates increased substantially!
Explore Tropic Air