Turning email addresses into paying customers
We begin by studying your existing methods of data capture and storage (perhaps via EPOS systems, CRMs, web forms or by hand). Building segmented, clean and relevant data on your prospects and existing clients allows you to create effective and highly targeted email campaigns that deliver higher ROI, rather than blanket-mailing entire sections of your database with the same messages. We’ll help you grow, retain and enhance the quality of your subscribers and give you tips and tricks to create meaningful two-way dialogue.
We create compelling content plans and email schedules, as the best email campaigns are planned, structured and timed to coincide with other marketing activity and initiatives. This will ensure ongoing, multi-point contact that delivers results. We’ll advise on the optimisation of landing pages too, to ensure the final destination is as gripping as the initial e-shot interaction.
Yellowball’s experts are perfectly positioned to assist in writing punchy, hard-hitting copy, rich in call-to-actions and relevant links, that deliver on your commercial objectives. Next we’ll marry the copy with creative and on-brand visuals for the e-shots, with a strong focus on the stuff others forget, like mobile optimisation and blocked images.
Ensuring your emails look stunning and load perfectly across every email client is vital to the success of every campaign. Our technical front-end developers will code bespoke emails that are tested and checked to ensure they render perfectly every time. We can create one-off email designs or templates that can be populated again and again.
Using our own e-shot system, or working within your existing or chosen platform, we can handle the entire process of scheduling and sending your emails. It doesn’t matter if you are using Mailchimp, Campaign Monitor, dotmailer or any other system, we can make your email campaign management more efficient and more effective.
The best bit about email marketing is the deep reporting and analytics available. We’ll help you review and dissect your campaigns to uncover trends and metrics that will improve your conversions, click-throughs and opens, ultimately reducing your bounces and unsubscribes. We can also set up A/B testing scenarios to measure and compare the effect of different approaches.
Email campaigns do not have to be spam. We use email campaigns to deliver expertly crafted and valuable content to both existing customers and prospects.