Not all web pages are created equal. A well-crafted landing page can be the difference between a casual browser and a paying customer. At Yellowball, we partner closely with SaaS companies, service-led businesses and in-house marketing teams to design landing pages that convert. This article breaks down what makes a good landing page in practical, commercial terms, with insights from our own client work and conversion-focused strategies that work in the real world.
The Purpose of a Landing Page
Before we get into structure and design, it’s worth defining what a landing page is. Unlike your homepage or a service overview, a landing page has one job: to drive a specific action. Whether it’s filling in a form, downloading a resource, or booking a consultation, landing pages exist to move users through a predefined journey.
That single-minded focus is exactly why successful landing pages tend to outperform more general web pages when it comes to conversions.
10 Key Traits of High-Converting Landing Pages
Your landing page should grab attention, build trust, and lead users to take action, all in just a few seconds. Here’s what the best ones have in common.
1. Clear, Compelling Messaging
You’ve got seconds to make an impact. That means cutting the fluff and starting with a strong value proposition. The headline should address your audience’s problem, with subheadings supporting it with proof, benefits or next steps.
Example: In the Ballet With Isabella project, we focused on refining the core message to reflect what sets her apart—ballet classes designed specifically for adults. By stripping back unnecessary detail and highlighting the strength of her teaching and experience, we created a message that feels authentic and focused. It now resonates with her audience, giving them a clear reason to explore her online courses and feel confident they’ve found the right teacher.
2. Focused Design and Layout
A cluttered layout slows decision-making. Use white space strategically to guide the user’s eye and create logical flow. Strip away distractions and push the primary CTA above the fold. Design hierarchy matters. (Want tips? Here’s how to design a website layout that performs.)
3. Fast Loading Times and Mobile Responsiveness
A landing page needs to load quickly and work smoothly on every device. If it doesn’t, people leave and you miss out on conversions. At Yellowball, we build mobile-first, responsive designs that don’t sacrifice performance.
4. Trust Signals
From testimonials to client logos to social proof, trust-building elements reassure your visitors that they’re in safe hands. Even subtle design decisions like polished microinteractions or GDPR-compliant forms build credibility.
Looking to boost your own authority? Read our guide on increasing your website conversion rate.
5. One Primary Call to Action
The best landing pages don’t confuse the user with multiple directions. Focus on one key CTA per page, whether that’s a sign-up, download, or enquiry. Use consistent CTA text and colours to reinforce action throughout the user journey.
6. Relevance to the Source
Landing pages must reflect the intent and messaging of the ad, email, or link that brought the visitor there. A disconnect leads to confusion and lost conversions. For example, our Nova Motorsport landing pages align closely with their purpose-driven brand story, ensuring every element feels like a natural continuation from referral sources.
7. Visual Hierarchy That Guides Action
Strong visual hierarchy helps users know where to look first, what’s most important, and where to act. Use size, colour, contrast and placement to draw attention to your value proposition and CTA. The Finest Properties landing pages, for example, use sharp typography and bold messaging to lead users down a conversion-focused path.
8. Form Design That Doesn’t Frustrate
Whether it’s a sign-up or enquiry form, every field should serve a purpose. The shorter and simpler, the better. In our Restore PLC landing pages, we used clean, intuitive forms with clear CTAs that streamline user interactions.
9. Scannable Content Layout
Visitors rarely read every word. Use subheadings, short paragraphs, icons, and bullet points to make information easy to scan. Our project for VendingSense features modular content blocks designed for skim-readers who want fast access to value.
10. Smart Use of Video or Animation
When done right, video can dramatically increase engagement and conversions. A short product demo, explainer animation or testimonial video helps users grasp your offer faster and builds trust. The AirX project uses subtle movement and visual storytelling to create a premium, interactive experience.
How to Create Landing Pages That Convert
Building high-performing pages isn’t about guesswork. It’s about a repeatable process that combines insight, design and optimisation.
Understand the User Journey
Every landing page should be built around a specific intent. Are users coming from a PPC ad? A targeted email? Organic SEO? Map the journey and match the messaging accordingly.
Wireframe with Purpose
Before any design work begins, we build wireframes that outline structure, hierarchy and flow. This is a collaborative stage, often influenced by behavioural insights from tools like Hotjar or Google Analytics.
Optimise for Conversion
Once the page goes live, we closely monitor its performance. This means tracking user behaviour, testing different versions, and making changes based on what we learn. This hands-on approach helps us shape clearer, more effective user journeys. Take a look at our UX & UI design services to see how we bring this process to every project.
Examples of Good Landing Pages That Deliver Results
Need some inspiration? Here are a few great landing page examples from the Yellowball portfolio that showcase what’s possible when design and messaging align:
Faith Ibiza
A vibrant and immersive landing page designed to attract high-end clientele for luxury villas. The design mirrored the brand’s aspirational tone while prioritising conversion through easy booking paths.
Air X
We created targeted landing pages to support different charter types. Each one used tailored messaging, performance visuals and geo-targeting to maximise enquiry rates. It’s a strong example of great SaaS landing pages that blend UX with lead generation.
Ballet With Isabella
From idea to implementation, this landing page brings a very specific niche to life. Conversion-driven messaging combined with elegant visuals makes this one of our best examples of good landing pages.
Good Landing Page Copy: Less is More
Don’t overload the user with dense paragraphs. Copy should:
- Lead with benefit-focused headlines
- Break down services clearly
- Use bullet points for clarity
- Support CTA placement with timely prompts
Need help writing effective copy? Our team works closely with clients to create landing page content that converts—strategic, on-brand and SEO-focused. (For WordPress sites, check out our WordPress design services to combine great design with performance.)
What Makes a Good Landing Page Work: The Tech Behind the Scenes
A successful landing page is as much about sleek visuals as it is about what’s going on under the bonnet. The most effective landing pages are built on solid technical foundations that keep things running smoothly and support long-term performance.
At Yellowball, we make sure every landing page we deliver is:
- Built on lightweight frameworks like WordPress, Laravel, and WooCommerce to ensure fast loading times
- Fully mobile-responsive to perform flawlessly across all screen sizes
- SEO-friendly with semantic HTML and schema markup to support discoverability
- Integrated with CRM, marketing automation or email tools for seamless lead capture
- Analytics and tracking ready, so you can monitor performance and optimise over time
We also implement best practices in accessibility, GDPR compliance, and cross-browser compatibility to ensure your page works for every user and meets every requirement. It’s this meticulous technical execution that turns great design into a page that actually converts.
Looking to build a performance-driven page from the ground up? Explore the best WordPress themes for 2025 to see how strong foundations can shape successful results.
Why Clients Love Working With Us
Partnering with Yellowball means working with a team that brings commercial insight to design. We don’t just make things look good. We craft pages that serve your goals, whether that’s more demos, more leads, or more booked calls.
We deliver:
- Bespoke landing pages tailored to your audience
- Conversion-optimised copywriting and UX strategy
- Ongoing support, analysis and improvement
If you’re still asking how to make a good landing page, our track record speaks volumes.
Turn Your Ideas into Successful Landing Pages
Every high-converting landing page starts with clarity—on your goals, your users, and the journey you want to guide them through. At Yellowball, we bring that clarity to life through commercially-focused design and strategy. Whether you’re looking to build out a lead generation funnel, launch a campaign or improve your current site, our team knows how to create landing pages that convert.
Ready to move forward? Explore our web design services or UX & UI design expertise, or get in touch now to get the ball rolling.
