We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

GOOGLE ANALYTICS ENQUIRY

First, we need your contact details...

GOOGLE ANALYTICS ENQUIRY

Which Google Analytics services are you interested in?

GOOGLE ANALYTICS ENQUIRY

Anything you'd like to share with us at this stage?

GOOGLE ANALYTICS ENQUIRY

How soon are you looking to kick off this project?

GOOGLE ANALYTICS ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE

Step 1

of 5

Mobile Menu
Mobile Menu

Award-winning work, focussed on results

Yellowball
Web Design

Air X

Yellowball
Web Design

City & Guilds

Yellowball
Web Design

Ballet with Isabella

Yellowball
Web Design

Tomatin

SEE All PROJECTS
Apr 2023
7 MIN READ

SEO Keywords: What Are They and Why Are They So Important?

Rudi Carstens

New to Search Engine Optimisation (SEO)? The term “SEO keywords” is sure to be among the first concepts you encounter. Knowing what keywords do, choosing the right ones to use, and sticking to your keyword strategy will help you to improve your website’s rankings in search engine results. It’s quite a complex area, but this introduction to SEO keywords will help you to get started. 

What are SEO Keywords?

Keywords are the search terms that people use when looking for a website like yours. Making sure that they find your website means using these terms, or close approximations of them, that allow search engines to decide whether your site will be relevant to any particular search. 

Why are Keywords So Important?

So far, the concept seems simple. If you’re selling woolly jumpers, all you have to do is include the words “woolly jumpers” in a few places, and you’re there – or are you? As you’re probably aware, lots of other businesses sell woolly jumpers – so there’s a lot of competition for that keyword. 

Some of your competitors will have a head start, and competing with them for attention could be a tough call. Think about how you use the internet. Do you click through to the second page of search results? If you do, you’re a very unusual user indeed.

Simply relying on a very simple and straightforward keyword may not deliver the results you’re hoping for – namely good rankings in search – unless you have few competitors in your line of business. But choosing something too obscure is just as bad. If nobody searches for content related to your keywords, they’re of no use to you either. 

As you can see, the keywords for SEO that you choose and use are very important indeed! After all, your website is made to draw customers, and if they can’t see you in search engine results, they won’t find you. 

What are Long-Tail Keywords?

Long tail keywords are longer phrases that people use in online searches. For example, a person looking for a woolly jumper might be quite specific about what they want. “Handmade woolly jumpers in London,” is an example of a long-tail keyword. In this example, the long-tail keyword says what is being sold, but it also indicates an important feature (the jumper is handmade) as well as a location (in London). 

By using it, the website owner eliminates a lot of competition, i.e. businesses that don’t produce handmade goods and who are situated elsewhere. As a result, they stand a better chance in the race for better search engine rankings, get more traffic to their website, and have a better chance of achieving their ultimate goal: an increase in sales. 

Where to Use Keywords for SEO

Website rankings are decided by algorithms, and they look for keywords and their synonyms when deciding on a rank to allocate to your website. Certain places are higher-profile than others, and all the places where algorithms look for keywords will have some impact on your rankings. That doesn’t necessarily mean that you have to have all your keywords in each of these important locations, but if you can fit them in, they’ll be of help. 

Your domain name, site title, URLs, SEO and page titles and descriptions, headings, body texts, categories, image and gallery titles and captions, content file names, and alt text all have a role to play. 

Keyword Research Basics

Since your choice of keywords for SEO will have a big impact on how visible you are and how many people end up on your website, keyword research will be important to your success. Begin by choosing broad terms that are relevant to what you do. Now, think of all the related terms and queries that might fall under those headings. Always consider user intent. Would a person using these terms in search be interested in what you do? 

Finally, you need a keyword research tool to see how many monthly searches each keyword has and how much competition there is to rank for it. You shouldn’t completely ignore keywords with lots of competition, but it will be much easier to get a good SEO keyword ranking for terms with lower competition. 

Keyword and Content Strategies

Now that you’ve formulated a list of keywords you want to target, your next step is to strategise and stick to your strategy, measuring your results along the way to see how you’re doing. Keywords relate to subject matter, so your task is to consider why users would search for information using them and to deliver the goods in the content you create and publish on your website. 

Since your content matches the subject matter related to your keywords, it will be easy to fit them into all the places that algorithms like to see them without forcing it or appearing unnatural. This helps algorithms to find your content and attracts users who want to see it to your website – which is exactly where you want them to be!

SEO is a Specialised Field

While it’s not impossible to learn about SEO and apply it effectively yourself, there’s no getting past the fact that it will be a time-consuming process, and if someone else is doing it better than you are, you’ll benefit less than they do. That’s why most businesses get help from SEO specialists who already have all the know-how, experience, and dedicated time it takes to help their customers improve their websites’ search engine rankings. 

At Yellowball, we’ve made it our business to apply best practices in SEO to help our clients get noticed. How search-engine friendly is your website? How do you stack up against the competition? Which SEO keywords are likeliest to boost your online profile? The answers to these questions and, more importantly, the execution of keyword strategies that work, are what you can expect from Yellowball. Let’s talk SEO today. It could be among the best business decisions you’ll ever make. 

BACK TO ALL POSTS

Let's work together

Ready to start your next project? Call, live chat or send us a message today. We're here 9am to 6pm Monday to Friday






    I would like to receive news and information from Yellowball