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PPC MANAGEMENT

ROI-Driven PPC Management Services

Yellowball is a leading PPC agency based in London. We are an official Google partner and our PPC marketing and campaign management services are trusted by clients of all shapes and sizes to increase revenue, visibility, leads and conversions online by expertly managing and optimising your paid search spend.

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London's #1 PPC & Google Ads Agency focussed on results & ROI

Award-winning team of paid search and Google-certified specialists

Brand new campaign builds, audits & day-to-day PPC optimisation

Relax with 75+ 5-star client reviews on our outstanding results

Member of our PPC team at our London office.

PPC campaign manager working from our London office.

Expert PPC management for your business

Paid search marketing is a powerful channel for business growth. You may be aiming to expand your audience over time or generate fast conversions as you grow your online presence. Yellowball creates results-driven PPC campaigns, with targets that reflect our clients’ long-term strategies.

Our team has hands-on experience across the full paid search stack including Google Ads, Bing Ads, YouTube, LinkedIn and the Google Display Network. Our expert understanding of PPC channels means we can instantly begin optimising and improving your PPC campaigns. If you’re new to paid search, we can partner with you to plan and execute your strategy and approach.

SPEAK TO A PPC EXPERT

WE'RE TRUSTED PPC PARTNERS FOR BRANDS OF ALL SHAPES & SIZES

PPC team in a meeting at our London office.

PPC management from paid search experts

We will conduct extensive research to identify your target audience and buyer personas. This helps us concentrate our efforts on consumers who are actively searching for your products or services. We can tailor campaigns to multiple demographics, and target prospective customers at varying places in the purchase cycle. This means your budget won’t be wasted on users who aren’t interested, or not ready to convert.

Active day-to-day campaign management from our expert paid search specialists will ensure we sweat every pound of ad spend to maximise conversions, revenue and results. We will allocate your budget strategically and efficiently, to guarantee a strong return on investment. We deploy best practice industry techniques and keep up to speed with new developments, so your campaign remains on the cutting-edge of paid search.

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Our fully managed PPC campaigns are designed to increase revenue, conversions and results whilst offering complete transparency, detailed reporting, and an award-winning service

CLM Fireproofing are industry-leading experts in passive fire protection and firestopping.

Average of 50+ leads per month
6.5%+ visitor to enquiry conversion rate
Average cost per lead of below £60

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Chapter provides a premium living experience for students from across the globe.

Improved results across the board on the Google Ads account
Consistently hit lease targets for all properties

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Justerini & Brooks offer an unrivalled selection of fine wines and spirits.

33:1 Return on Ad Spend in best month
Highest volume of revenue ever
Highest ever volume of revenue from none-brand campaigns

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Plus Rooms are a London based construction company specialising in bespoke extensions and loft conversions

165 qualified leads at a cost of £52 per lead.
110 leads came from the implemented campaigns
A conversion rate of over 3.6%.

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Your PPC journey with Yellowball

A successful PPC campaign delivers on key business objectives. These may adapt as a campaign progresses, however it is important that these goals permeate everything that we do for you. Similar to SEO, all of our PPC campaigns are designed to provide measurable impact and results, rather than simply increasing traffic and search visibility.

PPC team discussing a campaign in the meeting room of our London office.

Your PPC journey with Yellowball

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Initial set up, competitor, buyer persona and keyword research

Yellowball's PPC team will gain a detailed understanding of your business's PPC goals and objectives. Our PPC team will conduct a thorough audit of existing performance and map out a re-build of the current PPC account. Regular upkeep of any existing PPC campaigns to be managed by Yellowball throughout this period.

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Initial strategy & execution

Learning from our first couple of weeks on the account, we would look to make any required larger scale changes such as campaign re-builds or long term structural changes, and finish building these within this period.

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Ongoing Campaign optimisation

On a weekly basis we will be making various adjustments not limited to: amending bids, split testing advert copy, making bid adjustments by device and demographic, managing the search query report and adding negative keywords. Alongside any other required changes in the Google Ads platform to improve performance.

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Reporting & analytics

Yellowball are committed to ensuring that our clients have full clarity on the state of the campaign every single month. Reporting is a critical aspect of this clarity - it also gives us a chance to demonstrate all of the great work and results!

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Landing page review, recommendations and optimisation

Our PPC team will partner and collaborate closely with our UX and CRO team to manage and implement on-page landing page optimisations to increase conversions and results.

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Ongoing Campaign reporting, A/B test and new initiatives

We'll continually test, learn and iterate across all campaigns and ad groups across the your account. We'll check in on the account daily to optimise the performance – for example making sure we are bidding competitively but not overpaying, managing the search query report and our negative keyword lists, optimising bid adjustments based on device and ad schedule and reviewing individual keyword performance.

Interested in a PPC Campaign? Let’s chat

SPEAK TO A PPC EXPERT

Relax with Yellowball’s consistent 75+ five star PPC reviews and client testimonials

I cannot fault the team at Yellowball, I gave them an almost impossible brief in an impossibly tight timescale yet not only did they deliver, they did so with style. They picked up our brand from fresh and delivered the perfect design with apparent ease. It’s stylish yet functional, and with the additional support of their SEO audit service, we’re in a fantastic position to grow our web presence going forward. Jac, David and team - thank you!

TOMATIN DISTILLERY

SHB Real Estate

ROSA & BLUE

Yellowball have helped Gerald Eve bring a number of large digital projects to life in the last year with exceptional results. Their team have seamlessly worked with our in-house digital and brand teams to collaboratively bring projects to life, on time and on budget. I would highly recommend them for any creative or marketing work.

GERALD EVE

It's a real pleasure to work with such a talented and creative design agency. Thank you for your energy and enthusiasm, not to mention the amazing work you have done so far! Looking forward to working with you on many more exciting projects in the future.

We Are Yellowball | London Digital Marketing Agency

CONTENT CATALYST

I can’t speak highly enough of Yellowball. I found Yellowball via Google and spoke to Nic who explained how they do things slightly differently to other agencies. The website is now complete, and the results are simply stunning. I’ve received 4 phone calls in the past week from colleagues just to tell me how incredible the site looks. It’s also increased traffic to my website which is fantastic.

ADARA

Yellowball have gone above and beyond to create a bespoke website for us that we believe is industry leading. Nic, Lizzie and the team have worked tirelessly to meet our ever-developing requirements and have really listened to us every step of the way. The end product is smart, professional and functional and we have been complimented by visitors as to the aesthetic and ease of navigation.

HARDING GREEN

IDEA DROP

Yellowball have recently designed a completely new branding package including new logos and website for The Dining Chair Company. The team interpreted our brief brilliantly with professionalism and great attention to detail. We are beyond thrilled with the final results.

THE DINING CHAIR CO.

As a time-poor marketer in a fast-growing start-up, it is essential for us to work with suppliers who can be agile, affordable and trusted to deliver. We've been working with Yellowball for over a year now, using their SEO, design and development services, and have found them to tick all of those boxes. Working with the design team is not dissimilar to having an in-house team; they are responsive and quick to explore all new briefs.

GOODBOX

Accelerate your PPC project with more award-winning services from Yellowball

Web Design

Award-winning bespoke websites

SEO

Audits & end-to-end campaigns

Yellowball’s expert web design teams have over a decade of experience across every imaginable style, scope and format for brands and businesses of every shape and size. With our extensive web portfolio and 70+ five-star reviews, we’re your perfect web design partner.

EXPLORE WEB DESIGN

We’re one of London’s leading SEO agencies. We’ll help you increase visibility, traffic, conversions and sales through best-in-class SEO strategies. Need help growing your traffic and conversions through organic search? Ask about our SEO audits and fully managed campaigns.

EXPLORE SEO SERVICES

Ready to start your next PPC project?

Talk to a Yellowball expert today. Call, live chat with us now or send us a message...