Organic search represented a significant opportunity for Ballet with Isabella once her new website launched as our optimisation efforts began from a standing start. A primary challenge was effectively communicating advanced ballet concepts and terminology into content that is easy to understand for the average beginner while offsetting seasonality seen during the new year.

Throughout the campaign we have been systematically mapping out search demand for any upcoming Classes, Courses and Plans being added to the website and identifying any additional opportunities for already existing content. This has given us the ability to action page by page optimisations and align it with a supporting blog article strategy to deliver great results. We have worked closely with Ballet with Isabella to identify and optimise new class sub-category types and have written supporting content for each.

A clear campaign roadmap that takes into account Ballet with Isabella’s existing core offering, new and upcoming service offerings and Isabella’s busy schedule has allowed us to roll out an effective strategy. Ultimately this strategy has enabled us to be commercially mindful while maintaining true to Ballet with Isabella’s brand voice, resulting in a great ROI.

RSVP aimed to increase brand awareness and attract new business, as well as recruit call centre staff, specifically actors seeking flexible work between roles. Improving search visibility was key to achieving these goals.

Yellowball implemented a comprehensive SEO strategy, including a full website migration, technical audits, content creation, and link-building. Over three years, we enhanced on-site optimisation, created pillar content, and established RSVP as an authority in their sector.

Across 3 years, Yellowball significantly boosted RSVP’s search visibility, leading to substantial growth in both lead generation and recruitment efforts.

Flow State partnered with Yellowball to re-launch their brand with a new website, requiring a strategic SEO migration from their previous platform. The primary challenge was ensuring that their new digital presence reflected their unique, hands-on approach, while also optimising their key service pages for search visibility.

In addition, Flow State needed an ongoing content strategy to strengthen their authority in the sales training space and drive organic leads.

Yellowball implemented a high-impact SEO strategy to enhance Flow State’s digital presence and attract targeted traffic to their core service pages. A key focus was optimising transactional pages to ensure they accurately reflected Flow State’s specialised training methodologies, such as MEDDIC and the Challenger Sale.

To drive sustainable growth, the team continuously monitored keyword performance, identifying quick-win opportunities while building long-term visibility for high-traffic search terms. Alongside this, Yellowball developed a robust content strategy, producing well-researched, high-quality blog articles that positioned Flow State as an authority in the sales training industry.

By adopting a dynamic, data-driven approach, Yellowball not only improved Flow State’s search visibility but also ensured that their website engaged the right audience – driving high-quality leads and measurable business growth.

Through a structured SEO roadmap, Flow State has established a strong online presence that reflects their expertise and hands-on approach. Already a well-regarded name in the sales training industry, their enhanced search visibility is now expanding their reach – helping revenue teams worldwide unlock their full potential.