Yellowball have assisted Idea Drop in the areas of brand identity, user interface/user experience design, app design, digital marketing, SEO and video production since the startup was founded in 2014. They have since raised over £1.2m funding and have been featured across global technology press including pieces in TechCrunch.
Yellowball were tasked with collaborating with Idea Drop's in-house product and development team to help shape and influence the overarching brand identity, UI/UX style guide and supporting digital marketing strategy. The core objectives were to increase user engagement, drive up the volume of inbound qualified leads and increase conversion into paid users.
The Yellowball team were largely deployed directly in-house at Idea Drop's London Headquarters to work in partnership with the Idea Drop product, engineering and marketing team over a period of 18 months. This was a wide-ranging and varied brief in which we deployed a range of skills running across UI/UX (web, iOS & Android), UI kit creation, branding, bespoke icon suites, SEO strategy and execution, PPC management, digital advert design and content marketing.