Idea Drop.


Yellowball have assisted Idea Drop in the areas of brand identity, user interface/user experience design, app design, digital marketing, SEO and video production since the startup was founded in 2014. They have since raised over £1.2m funding and have been featured across global technology press including pieces in TechCrunch.

  • Website-Design

    Yellowball were tasked with collaborating with Idea Drop's in-house product and development team to help shape and influence the overarching brand identity, UI/UX style guide and supporting digital marketing strategy. The core objectives were to increase user engagement, drive up the volume of inbound qualified leads and increase conversion into paid users. 

  • The Process

    The Yellowball team were largely deployed directly in-house at Idea Drop's London Headquarters to work in partnership with the Idea Drop product, engineering and marketing team over a period of 18 months. This was a wide-ranging and varied brief in which we deployed a range of skills running across UI/UX (web, iOS & Android), UI kit creation, branding, bespoke icon suites, SEO strategy and execution, PPC management, digital advert design and content marketing. 

  • Branding Icon