National Liberal Club.
Branding / Graphic Design / Print
Steeped in rich heritage and political affiliation, the National Liberal Club have worked with Yellowball to modernise their website and quarterly magazine that acts as the face of the NLC outside of their Embankment location. We called upon all of our experience working with mature organisations and wide target demographics to help redesign their online and offline collateral.
Updated Magazine Design
The National Liberal Club have a membership demographic that spans generations and as a result, presents a fantastic challenge when considering the design of their collateral. Yellowball worked with the NLC to produce an updated magazine design which would appeal to all of their members, utilising a more binary colour scheme and a focus on the detailed content of each publication.
Through use of Yellowball's extensive network of printers and economies of scale, we were able to offer and end to end solution for NLC's publications. From magazine concept and design right through to delivery of the hard copies straight to their door at the most competitive price possible.
We designed and developed a clean, responsive website for the National Liberal Club to act as the digital face of the club. The design aligned to the magazine to provide a cohesive user experience both online and offline. With a traditional menu structure, the NLC were able to give their members and prospects access to information regarding reciprocal clubs, latest news, video content and much more.