Graphic Design / Print
Radley For Life is an old boy’s society for Radley College, set up specifically to provide a professional network for alumni of the school. They contacted us in need of a rebrand and we were excited to draw upon our experience within branding projects and the independent school market as a whole to deliver this project. With clients including Tonbridge School, Dean Close School and Worth School this was a project that we couldn’t resist.
With an entrepreneurial and modern outlook on alumni associations, RFL wanted to capture this ethos whilst retaining a doffing of the cap to the long standing tradition of Radley College. The brand required a strong graphic style using the acronym RFL and, although strongly linked to the school, needed to be capable of being perceived as an entity in its own right.
Throughout this branding project (and indeed all of our projects) we considered the application of the brand both from a digital viewpoint in regards to social media as well as printed application for handouts and exhibitions. It was a challenge to merge the heritage of the school with modern design principles, including the necessity to have the Acronym as the main brandmark but also include 'Radley for Life'. We took inspiration from typography led brandmarks and heritage brands that had refreshed their look and feel.