Yellow Tree Capital.
Branding / Print / Websites
Yellow Tree Capital is a bespoke property finance firm specialising in lending money to established developers throughout London and the South East of England. The Yellowball team applied their existing brand to a new website showcasing the core elements of their offer, including a range of imagery of developments they have helped finance.
Yellow Tree Capital approached Yellowball in order to capitalise on an industry where, historically, website design had not been particularly strong. Of course we jumped at the opportunity to help them produce a website that would set them apart from their competition! A blend of sleek design and confidence instilling content was of paramount importance to this website project.
Content is King
From the very outset, the website was heavily content oriented. Offering a range of financing options, we wanted the website to display these services in an easily accessible structure that provided consumer confidence. With an ever present left hand toolbar style menu, users are able to navigate the site with consummate ease.
The use of custom graphics added an element of engagement and quick overviews of statistics for potential clients.