TRAINING & CONSULTANCY
PPC (adwords) training.
Hands on PPC workshops
Google adwords is a profitable advertising platform but fraught with danger. We believe that it is essential knowledge to understand how to identify buyer personas and the most applicable products or services to target
Adverts come in all shapes and sizes. Needless to say, buyer personas are attracted to different types of adverts. Therefore, it is necessary to trial advert style in order to determine which type of advert is most applicable to your business or organisation.
Data analysis is a fundamental aspect of profitable adwords campaigns. In our training sessions we cover how to analyse the data in front of you and how to ensure that this data is being tracked effectively. We take it one step further, looking at net margins for products or services to determine true ROI.
The best way to learn? Do it. We are not fans of waxing lyrical to you for the whole session. That is why we have practical break out sessions where you get the chance to start crafting your own live campaign under our guidance. This is where you really learn the nuances behind effective PPC campaigns.
Notes can be scribbled down hastily. Words can be forgotten. A beautifully designed PPC handbook to take away with you? Well, it may not take the place of a loved one but it should help in times when you might need reminding of a certain aspect of theory or a piece of functionality in Google Adwords.
There are two halves to being a PPC whizz kid: being able to create great adverts and learning how to use the platform properly. That is why we have regular break out sessions to set up your very own campaign or amend existing ones under our watchful eye.