Overview
Transforming the digital experience for a global community of dancers.
Ballet with Isabella (BWI) is an online ballet training platform offering elite instruction to dancers of all skill levels. From adult hobbyists to aspiring professionals, Isabella’s teaching ensures every dancer reaches their potential. The new website reflects this excellence, combining elegant design, immersive user experiences, and scalable features to support a growing global audience.
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Custom Membership Plans: Tailored tiers for every skill level.
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Interactive Video Content: Seamless, engaging navigation for users.
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Future-Proofed Design: Scalable framework for long-term growth.
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Optimised Performance: Fast-loading, SEO-driven, and mobile-ready.
The Challenge
A website that failed to reflect the sophistication of Ballet with Isabella.
BWI’s original site fell short of representing the premium quality of Isabella’s teaching. Key issues included limited usability, a lack of engaging features, and scalability challenges. The platform also needed to maximise visibility for its classes and memberships, leveraging SEO to connect with a broader international audience while maintaining its niche authority in ballet training.
What We Did
Creating a beautiful, scalable website that drives engagement.
We designed a bespoke WordPress site that seamlessly combines elegance and functionality. From a clean, modern design with striking dark accents to interactive features like hover-over video teasers and tailored dashboards, every detail reflects Isabella’s dedication to ballet excellence. The modular framework ensures the site can grow with the brand, accommodating new features and updates effortlessly.
Enhancing user experience and visibility to drive growth.
With user experience at its core, the site offers intuitive navigation, immersive visuals, and a seamless journey for users—from browsing classes to purchasing memberships. Supporting this, our SEO efforts were embedded into the site’s foundations, aligning search optimisations with the platform’s core offerings to ensure discoverability by serious hobbyists and aspiring professionals.
The Result
Enhancing user experience and visibility to drive growth.
A stunning website that positions BWI as a global leader.
The redesigned platform is not only visually captivating but also delivers results. Memberships have grown by +45%, supported by fast page loads and seamless navigation. SEO efforts have amplified its reach, driving:
+45% Membership Growth
+985% Increase in Non-Branded Clicks
313% ROI on SEO Campaign
Ongoing Partnership
Empowering long-term growth with ongoing innovation.
Our work doesn’t stop at launch. We continue to support BWI with updates, campaign refinements, and new feature integrations. Together, we’re helping the platform reach new audiences and maintain its position as the gold standard for online ballet training.
“ I recently joined the Yellowball team, and they have made me feel very reassured and relaxed with a big transition from an old developer to them. Their amazing customer service has made the move worth it. I look forward to working with them more and more. ”
Isabella McGuire Mayes • Founder of Ballet with Isabella
We’re proudly rated 5 stars by 95+ happy clients on with an average rating of 4.9
“ We were impressed and are delighted with the outcome! ”
Holly Sherwood • SHB Real Estate
“ Amazing customer service! I feel very reassured and relaxed. ”
Isabella McGuire Mayes • Ballet with Isabella
“ Yellowball have been absolutely amazing to work with! ”
Pollyanna De Saulles • Rosa and Blue
