Transforming the journey to becoming a qualified electrician.

Trade Skills 4 U is the UK’s leading provider of trade skills education, specialising in electrical training for career changers and adult learners. Since 2005, they have helped over 90,000 individuals train and retrain in skills that lead to meaningful careers. Their courses, delivered through state-of-the-art training centres and online platforms, empower learners with the knowledge and confidence to build their futures.

Now part of the City & Guilds group, Trade Skills 4 U enhances City & Guilds’ mission to address critical skills shortages in industries like construction and engineering. Together, they champion inclusivity, sustainability, and high-quality training that supports learners from all walks of life.

Trade Skills 4 U’s previous website struggled to reflect their leadership in electrical training and meet the needs of their diverse audience.

The platform needed to simplify navigation for users with varying levels of experience, from complete beginners to seasoned electricians, while clearly outlining pathways to becoming a qualified electrician.

Mobile optimisation was a critical priority, as 70% of site visitors accessed the platform via mobile devices. To drive engagement, the site also needed animations, colour-coded course levels, and intuitive filtering systems that would enhance usability and support conversions. Finally, the new website required a foundation for future growth, including a framework for an interactive client portal to deliver greater functionality for learners.

A bespoke WordPress site with tailored features.

We delivered a custom-built WordPress website that combines sleek visuals with robust functionality. A light, airy design paired with navy blue CTAs and pastel colour coding ensures an engaging user experience. Dynamic course filtering and interactive animations create seamless navigation, guiding users to the most relevant courses and encouraging inquiries.

Future-proofing with UX/UI for a client portal.

To support Trade Skills 4 U’s long-term vision, we designed the UX and UI for a future client portal. This portal will allow learners to manage their subscriptions, track their progress, and access course materials, ensuring a more personalised and efficient user experience.

A modern website that reflects expertise and drives engagement.

The new website positions Trade Skills 4 U as a trusted leader in electrical training. By simplifying user journeys and showcasing their innovative training options, the platform enhances engagement, increases inquiries, and supports their ambitious growth goals. Its scalable design ensures it remains adaptable to future needs, including the integration of new features like the client portal.