Overview
Flow State Sales provides cutting-edge B2B sales training, coaching, and consultancy to help businesses drive revenue and build high-performing teams.
Their new website needed to showcase their expertise, generate inquiries, and serve as a valuable resource hub for sales professionals.
Yellowball partnered with Flow State Sales to design and develop a modern, conversion-focused website that reflects their strategic approach to sales excellence. The result is an engaging, easy-to-navigate platform that positions Flow State Sales as a leader in B2B sales training.
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Yellowball Lite Hybrid Website: blending bespoke design with optimised template structures.
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Conversion-Driven UX: Clear CTAs and structured service pages to drive inquiries.
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Engaging Resource Hub: A content-rich platform offering insights, videos, and industry expertise.
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Optimised Performance: Fast, mobile-responsive, and user-friendly design.
The Challenge
Building a website that drives engagement and inquiries.
Flow State Sales required a website that not only looked professional but actively supported their business growth. Their previous site lacked a clear user journey, making it difficult for potential clients to understand their offering and get in touch. Key challenges included:
- Enhancing lead generation with clear, structured service pages and strong CTAs.
- Creating an intuitive resource hub to establish thought leadership and industry expertise.
- Improving mobile experience, as many users access the site on the go.
- Reflecting brand identity, incorporating personal imagery and distinctive branding elements.
What We Did
A high-converting digital experience built for sales leaders.
We developed a bespoke WordPress site designed to generate inquiries, educate visitors, and showcase Flow State Sales’ expertise. With a modern, structured layout and conversion-driven UX, the new platform ensures clarity and engagement at every touchpoint.
Key Enhancements:
- Bespoke Homepage Design: A striking, dynamic layout that introduces Flow State’s value proposition.
- Service Page Structuring: Clear categorisation of sales training programs, modules, and approaches.
- Interactive Resource Hub: A centralised space for blogs, videos, and downloadable assets.
- Client Success Showcase: Case study sections highlighting real-world impact.
The Result
A sales-driven website that converts and educates.
The redesigned Flow State Sales website provides a seamless, engaging experience for prospective clients. The new structure enables easy navigation through training programs and resource materials, positioning Flow State Sales as a go-to expert in B2B sales excellence.
Increased enquiry generation through clearer messaging and structured CTAs.
Stronger positioning as a thought leader with a well-organised resource hub.
Improved user experience with a sleek, mobile-friendly design.
Ongoing Partnership
Supporting long-term growth and visibility.
We continue to provide web support, development, and an ongoing SEO campaign, ensuring Flow State Sales’ site remains optimised, secure, and high-performing. Additionally, our full-service SEO strategy enhances visibility, drives engagement, and solidifies Flow State Sales’ authority in B2B sales training.
Client Reflection
We’ve had a brilliant experience working with Owen, Laurie, Simon and the Yellowball team for both our website re-platforming as well as our SEO services. The team are highly-experienced, knowledgeable and reliable – and we valued their ability to guide us and challenge our thinking in key areas. Most crucially, they’ve delivered outstanding work which has already resulted in increased search visibility, enquiries and user experience. After only a couple of months we could already link increases in our revenue directly to the online optimisation which they’d done. Highly recommend them!
Raffael Fernandes • Co-Founder, Flow State Sales
