Crafting timeless spaces for modern living

From brand identity to digital showcase – positioning a boutique developer for long-term success.

Gracie Group engaged Yellowball for a full visual transformation, beginning with a bespoke branding project to reflect their values of trust, elegance, and enduring quality. With a new logo, refined palette, and supporting digital assets in place, we moved into phase two – building a clean, image-led website that would elevate their presence and support growth across key investor and council relationships.

Their new platform distils complex developments into a clear, elegant user journey – communicating confidence and boutique precision at every touchpoint.

Gracie Group’s old identity didn’t reflect the level of work or calibre of partnerships they were pursuing.

They needed a full brand and web overhaul – one that would speak directly to investors, partner councils, and stakeholders while reinforcing their boutique positioning.

Clarity, elegance, and impact were key. With limited internal resource, it was also vital the site be easy to manage and scale.

A new brand, an elegant website, and a structure built for growth.

We started with a light-touch branding package – developing a distinctive brand identity that set the tone for all future collateral. From there, we crafted a fully bespoke homepage supported by Yellowball Lite components, balancing image-led storytelling with clarity of message. The site highlights Gracie’s values, showcases their projects, and offers clear pathways for users to get in touch or explore more.

A standout digital presence that builds credibility and opens doors.

Gracie Group’s new brand and website now match the quality of their developments. With a scalable WordPress framework and a visually compelling design, they’re well positioned to attract new partnerships, win trust, and grow their portfolio with confidence.