Overview
Turning complex hardware solutions into a clear, conversion-focused digital experience.
Ultratest Solutions provides advanced hardware-based systems for secure data erasure, repair, and device processing. Their technology helps ITADs, enterprises, data centres, and resellers recover more value from IT assets while meeting strict compliance standards.
Yellowball was commissioned to replace Ultratest’s existing WordPress site with a modern, premium platform built on the Yellowball Lite framework. The new site needed to showcase the Genesis and Nemesis product ranges clearly, communicate technical value quickly, and drive enquiries through strong CTAs and simplified user journeys.
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Bespoke homepage and product pages built around Genesis and Nemesis
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Product-led UX with comparison tables, infographics and enquiry-focused CTAs
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Yellowball Lite framework for scalable pages, resources and news content
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Searchable supported devices table for quick technical validation
The Challenge
Ultratest’s previous website was no longer fit for purpose. It lacked the clarity, polish and structure needed to communicate a highly technical product suite to commercially focused users.
The challenge was to present complex hardware, compliance and sustainability benefits in a way that felt premium, concise and easy to act on.
The site also needed to support multiple audiences – from ITAD providers and enterprises to OEMs and brokers – while keeping the experience streamlined and focused on lead generation.
What We Did
A high-impact website built around product clarity, compliance and commercial value.
We created a bespoke homepage and product page experience supported by Yellowball Lite templates across the wider site. The design avoids the typical dark, heavy tech aesthetic, instead using a refined mix of white, black, yellow and grey to create a premium, accessible visual identity.
The site was structured to make complex product information easier to digest through infographics, comparison tables, product cards, industry pathways and clear enquiry routes. From product discovery to support access, every journey is designed to help users understand the value of Ultratest’s solutions and take action quickly.
The Result
A sharper, more confident platform for a specialist technology brand.
The new Ultratest website gives the business a polished digital presence that reflects the strength of its technology and the value it delivers. Clear product pathways, stronger visual hierarchy and conversion-focused CTAs help users understand Genesis and Nemesis faster.
Built on WordPress and the Yellowball Lite framework, the site is scalable, easy to manage, and ready to support future content, resources and product growth.
We’re proudly rated 5 stars by 100+ happy clients on with an average rating of 4.9
“ We were impressed and are delighted with the outcome! ”
Holly Sherwood • SHB Real Estate
“ Amazing customer service! I feel very reassured and relaxed. ”
Isabella McGuire Mayes • Ballet with Isabella
