UsabilityShopify’s ease of use for businesses and consumers alike makes it an attractive solution to an often complicated problem – eCommerce. When setting up an online store the more that can be automated, streamlined and simplified, the better. Shopify is hailed as being one of the most streamlined
Abandoned Cart RecoveryShopify’s abandoned cart recovery system is built to help you follow up with users who did not complete a purchase. The feature used to only be available to those paying for the more expensive Shopify plans, however they recently decided to make this feature readily available to all users.The system works by sending customers an e-mail when they don’t complete a purchase at two different time intervals. Of course, these intervals can be adjusted in the settings to a time period that suits you.
Ability to sell across multiple channelsShopify is in itself a business, so they’re looking to make money. If you make money, they make money and everyone’s happy. Shopify encourage their users to exploit as many appropriate sales channels as possible to boost sales. They’ve developed a range of simple, easy integrations for multiple social media platforms.
Facebook – Enables you to sell your products on a Facebook page Amazon – Ability to connect your Shopify account to a professional Amazon account (however this is limited to clothing and accessories) Pinterest – Lets users buy your products directly through pins Mobile Apps – If you have your own mobile app, you can now also sell your products through your developed app.
Wide Range of ThemesOne of the biggest pulls of Shopify is their wide range of themes that are available to businesses. Shopify’s storefront themes have been designed specifically for eCommerce not just as a one-size-fits-all solution, meaning that you can find a theme that will suit your business, no matter how niche, with relative ease. It’s worth noting however that at the time of writing, there are only 10 free templates available on the platform. Paid templates will cost you anywhere between $140 (£115) to $180 (£148).
Shopify App StoreShopify’s huge app store is definitely one of the platform’s major strengths. At the time of writing, Shopify have over 3,000 apps available on their store to help with everything from communications with your customers, through to your site’s SEO. The only disadvantage to this is again the cost implication. The app store is home to around 500 free apps, with the remaining thousands of apps coming at an additional monthly subscription fee. After purchasing a theme, installing apps, and the monthly Shopify fee, suddenly the solution isn’t as cheap as you thought it would be.
Set upA lot of the features that you’d expect to be ready “out-of-box”, especially with a paid for theme, require an additional app install and further set up. Not only does this mean that you no longer have the added benefits of having all things in one place, you’re also having to pay extra costs for these add-ons because the vast majority of these apps and add ons are free to install, but entail an extra monthly subscription fee. Which brings us onto our next point…
PricingAlthough Shopify’s $29 per month (£24) fee for their basic plan may sound like an absolute steal for everything that you’re getting in all of the pro’s above, the costings very quickly snowball into a much higher monthly investment. We’ve taken a look at the bare minimum apps that you might be looking to use in order for your Shopify store to succeed, and worked out what the real cost of Shopify is, even with their cheapest plan.
Cost (GBP) /month
Cost (USD) /month
|Image optimisation app|
|SEO Plug In|
Up to $59.99
£184.41/month to unlock other free apps
$222.96 to unlock other free apps
Shopify does not automatically crop all of the images that you upload into the same aspect ratio. This opens you up to the risk of having your products presented in a messy and unpleasing format across your store. The only work around for this is to ensure that all of your images are taken in the same orientation (Landscape/portrait), and cropped to the same size before uploading. There are websites and free programmes available throughout the internet that can help you with this, however it’s an issue that you would expect to be included with a Shopify store, especially a paid one.