We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

Mobile Menu
Mobile Menu

Award-winning work, focussed on results

Web Design

Faith Ibiza

Web Design

Forj

Web Design

Adara

Web Design

Tomatin

SEE All PROJECTS
Aug 2019
9 MIN READ

Pros and Cons of Shopify

alice logan

Setting foot into the world of opening your own Shopify shop is an exciting time for any new entrepreneur. However, it’s important to make sure that it’s the right thing for you and that you have all of the facts and information before diving into your new business venture. So without further adieu, let’s get down to brass tacks.

Pros

Usability

Shopify’s ease of use for businesses and consumers alike makes it an attractive solution to an often complicated problem – eCommerce. When setting up an online store the more that can be automated, streamlined and simplified, the better. Shopify is hailed as being one of the most streamlined

Abandoned Cart Recovery

Shopify’s abandoned cart recovery system is built to help you follow up with users who did not complete a purchase. The feature used to only be available to those paying for the more expensive Shopify plans, however they recently decided to make this feature readily available to all users.The system works by sending customers an e-mail when they don’t complete a purchase at two different time intervals. Of course, these intervals can be adjusted in the settings to a time period that suits you.

Ability to sell across multiple channels

Shopify is in itself a business, so they’re looking to make money. If you make money, they make money and everyone’s happy. Shopify encourage their users to exploit as many appropriate sales channels as possible to boost sales. They’ve developed a range of simple, easy integrations for multiple social media platforms.

Facebook – Enables you to sell your products on a Facebook page Amazon – Ability to connect your Shopify account to a professional Amazon account (however this is limited to clothing and accessories) Pinterest – Lets users buy your products directly through pins Mobile Apps – If you have your own mobile app, you can now also sell your products through your developed app.

Wide Range of Themes

One of the biggest pulls of Shopify is their wide range of themes that are available to businesses. Shopify’s storefront themes have been designed specifically for eCommerce not just as a one-size-fits-all solution, meaning that you can find a theme that will suit your business, no matter how niche, with relative ease. It’s worth noting however that at the time of writing, there are only 10 free templates available on the platform. Paid templates will cost you anywhere between $140 (£115) to $180 (£148).

Shopify App Store

Shopify’s huge app store is definitely one of the platform’s major strengths. At the time of writing, Shopify have over 3,000 apps available on their store to help with everything from communications with your customers, through to your site’s SEO. The only disadvantage to this is again the cost implication. The app store is home to around 500 free apps, with the remaining thousands of apps coming at an additional monthly subscription fee. After purchasing a theme, installing apps, and the monthly Shopify fee, suddenly the solution isn’t as cheap as you thought it would be.

Cons

Set up

A lot of the features that you’d expect to be ready “out-of-box”, especially with a paid for theme, require an additional app install and further set up. Not only does this mean that you no longer have the added benefits of having all things in one place, you’re also having to pay extra costs for these add-ons because the vast majority of these apps and add ons are free to install, but entail an extra monthly subscription fee. Which brings us onto our next point…

Pricing

Although Shopify’s $29 per month (£24) fee for their basic plan may sound like an absolute steal for everything that you’re getting in all of the pro’s above, the costings very quickly snowball into a much higher monthly investment. We’ve taken a look at the bare minimum apps that you might be looking to use in order for your Shopify store to succeed, and worked out what the real cost of Shopify is, even with their cheapest plan. 
Shopify Apps

Cost (GBP) /month

Cost (USD) /month

Shopify Subscription

£24.00

$29.00

Image optimisation app

£19.84

$23.99

Shopify Chat

Free

Free

Facebook Feed

Ads Cost

Ads Cost

Instagram Feed

£8.26

$9.99

SEO Plug In

£16.54

$20.00

Shopify POS

Requires £66.16

Requires $79.99

XERO Integration

£49.61

Up to $59.99

TOTAL

£118.22/month

£184.41/month to unlock other free apps  

$142.97/month

$222.96 to unlock other free apps  

Image Design

Shopify does not automatically crop all of the images that you upload into the same aspect ratio. This opens you up to the risk of having your products presented in a messy and unpleasing format across your store. The only work around for this is to ensure that all of your images are taken in the same orientation (Landscape/portrait), and cropped to the same size before uploading. There are websites and free programmes available throughout the internet that can help you with this, however it’s an issue that you would expect to be included with a Shopify store, especially a paid one.

Lack of Adaptability

Although Shopify is user-friendly and easy to set up, that ease comes at a price. The available templates are just that – templates. Although Shopify has many customisable options available, templated websites just simply cannot compare to a bespoke site. Bespoke website designs provide your users with a truly unique experience with your brand. Every page, button and font choice has been made with your brand in mind and to your spec. Even with the customisable CSS and HTML in Shopify, you just won’t get the same luxury design experience that you will with a bespoke site. All without any hidden costs or unexpected add ons being required.If you do want to adapt your Shopify template at code level you will need a comfortable knowledge of HTML and CSS with a basic understanding of Shopify’s templating language Liquid. So we would always recommend getting a professional web designer and developer on board to help with any design changes to the template. Because of this added cost, if you’re looking to make too many changes to the site, it may be more cost effective in the long run to have a website designed bespoke by a professional web design agency like Yellowball.Additionally, because Shopify is an “off the shelf” solution, there are some features that just may not now, or ever be readily available for you to use. This means that you can end up adapting your website design around the template available, as opposed to a website being adapted around you and your brand.

SEO

Shopify has many SEO apps available for optimising your site for search engines, but again you just won’t get the same quality as you would with a bespoke website from an SEO and web design agency like Yellowball. Bespoke sites from an agency allow you to build in SEO practices from the word “go” and take into account factors that affect rankings such as page load speed and page responsiveness.

Ownership

Unfortunately, with an “out of the box” solution, you’re heavily at the mercy of app and plug in developers continuing to update and develop their apps. If a feature of your site were to run into any issues or problems, you’ll need to wait for a Shopify update or for the developers to fix the app as opposed to quickly getting in touch with your agency to get it fixed right away. This leaves yourself open to losing potential customers whilst waiting for features to get fixed due to a bad user experience.All in all, Shopify is an excellent platform for small businesses setting out for the first time. It’s a flexible, easy-to-use platform that’ll enable you to get your website up and running quickly with a few app installations and code embeds into other sales channels. However, if you’re going to start spending any real money on the platform, you’d get a better ROI out of a bespoke website from an agency like Yellowball.
BACK TO ALL POSTS

Let's work together

Ready to start your next project? Call, live chat or send us a message today. We're here 9am to 6pm Monday to Friday






    I would like to receive news and information from Yellowball