SEO & PPC Success Story: CLM Fireproofing

Yellowball have successfully completed a full re-design of our website along with the ongoing SEO & PPC campaigns and we could not be happier…

CHARLIE BLANCKE Director of Digital Transformation


CLM Fireproofing are leaders in their industry, specialising in passive fire protection and fireproofing. Our task was to replicate their status as a market leader in their digital presence, more specifically in organic search.

Before starting our campaign, CLM Fireproofing had a small website built on Wix. While there were blog posts on the website, these tended to be company-specific updates and were not optimised to be easily found by organic search users.

First, we used keyword research as the basis of the website’s structure, creating a clear information hierarchy that would enable the website to be effectively crawled by Google. Each page was given fresh long-form copy showcasing CLM Fireproofing’s expertise whilst also being tailored to keywords flagged by our client as a priority.

Furthermore, we created a content strategy, based on long tail keywords that represented questions frequently asked by our client’s target audience as they navigated their way through the buyer’s cycle.

Almost a year into our campaign, we have maintained continual growth in CLM Fireproofing’s online presence and authority in organic search. This is evident in a significant increase in organic traffic and total ranking keywords, as well as several relevant featured snippets and a consistent number of organic sales leads – delivering our client a great return on investment.

Key Successes

+1,215% new users

via organic traffic from May 2020 (259) to Apr 2021 (3,406)

+985% Top 10 keywords

from May 2020 (7) to Apr 2021 (76)

+436% total ranking keywords

from May 2020 (95) to Apr 2021 (500)

Yellowball have won the featured snippet for a number of key industry terms for CLM Fireproofing, further increasing conversions and click-through

New Users via Organic Traffic

Let’s work together

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