seo (search engine optimisation).
Transparent campaigns from an SEO agency you can trust to deliver results
In an SEO environment where too many companies are having their fingers burnt by unreputable SEO agencies, we only run campaigns that follow Google’s Webmaster Guidelines. Furthermore, we are completely transparent about our processes and the work we are completing so that our clients do not feel left in the dark. We have never had a client (past or present) receive a Google penalty – something which we are incredibly proud of.
Certain SEO techniques tend to steal the headlines (i.e link building and content). These are incredibly important aspects of a campaign, but Google also takes into account more than 200 different factors. As such, whilst content creation and high quality link building are a key focus for us, we love putting in the hard yards to cover off all of the other less publicised areas, including awesome onsite optimisation. It is through this attention to detail, coupled with our ability to be creative during a campaign that really sets us apart from the competition. Thorough research and leaving no stone unturned during the onsite optimisation is just the start.
Forget thousands of spammy links or keyword stuffing, we view SEO campaigns as high value exposure for clients which then result in organic growth. Everything we do takes into consideration the value that it has for the human user and we look to capitalise on this. This might be in the form of creating in depth articles and white papers which will be of interest to industry peers or customers, or utilising our design team to create link bait pieces to be pushed through social platforms. Whatever it might be, it will be vetted to ensure that not only does it provoke the necessary interest from third parties but will also be in line with Google’s Webmaster Guidelines.
Our SEO experts have considerable experience working with all types of SEO campaigns; local, national and international. So whether you are looking to conduct SEO in London and the South East or are spreading your net wider, we have the expertise to help. With offices in central London we have a deep understanding of the opportunities for SEO in the surrounding areas. However, this does not prevent us from working with clients around the globe to help them with their search engine optimisation.
We are big believers in thorough research as a fundamental aspect of all campaigns in order to reduce time spend and therefore cost over the entire lifecycle, along with delivering better results for the campaign. The first step is keyword research in order to identify search volumes and competition for search terms. Combined with competitor research and content research to identify the most shared content in the industry, we are able to produce a comprehensive target keyword sheet. This will include high value search terms, both short and long tail which can be targeted through an SEO campaign.
Onsite optimisation is a crucial stage in the SEO process; it is all the work (except for ongoing content creation) that takes place on the website itself. The process involves applying the target search terms to the site’s web pages and ensuring that the site adheres to all of Google’s Webmaster Guidelines. In essence, the website must provide the most stable foundations for the SEO campaign to build on including the basics of meta data, duplicate content and heading tags through to more complex schema mark up, conversion tracking and accelerated mobile pages.
Link-building is the most infamous aspect of SEO due to the widespread manipulation of the technique and subsequent Penguin Update. However, it is still an effective and sustainable technique if approached with the necessary knowledge and attitude. Our approach begins with an analysis of the current backlink profile, flagging of any potentially manipulative links and advice on how to remove these. We then recommend potential link-building targets and ‘neighbourhoods’ for our outreach, in conjunction with content creation strategy and resourcing.
Content creation is a powerful tool in an SEO’s arsenal. It must be in line with the overall SEO strategy and, more importantly, it must add real value to the user. We use various tools such as Buzzsumo, Google Results, auto-suggest and social media platforms to get an insight into the type of content that would serve such a purpose. Ongoing content creation is not only an essential part of ongoing SEO but is also the building blocks that fuel other content marketing campaigns, including social media and e-shots.
We worked with Net.Works. to produce a sitemap that would be conducive to an ongoing campaign, subsequently working with their internal team on their search visibility moving forward