Content Marketing

Yellowball creates user-centric, SEO-optimised content that helps companies around the world improve their rankings in Google and establish their position as industry thought-leaders. Our talented copywriters conduct thorough research and craft written pieces of the highest quality which stand above the deluge of weak content that floods the web daily. Want to bolster your company’s credibility? Get in touch and see how we can help.

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How Can Content Help?

SEO is not limited to the mechanical tinkering of websites. Far from it. Successful SEO blends science and art – technical precision with original creativity. The creative element of SEO comes in the form of high-quality content that targets the intention of the user while providing them with a genuinely engaging experience. Regular content that’s well-written and researched increases site traffic and inbound leads, and can position a site as an industry authority.

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Our Process

  • Keyword Research

    In collaboration with you, we establish what your customers are searching for online.

  • Competitor Research

    We investigate how your competitor’s are faring. Who else is ranking in the same space? What are they ranking for?

  • Marketing Funnel icon

    Marketing Funnel

    We learn about your business and its aims. Do you want to concentrate on raising brand awareness, or consolidating your position as a thought-leader?

  • Buyer persona icon

    Buyer Personas

    We profile your customers. When we better understand who your customers are and what drives them, we tailor our content to engage their attention.

  • Search intent icon

    Search Intent

    People have different intentions when they search online. They might be looking for info on a particular topic or browsing for a product they want to buy. We understand what’s important for your site, and create content that fits.

Google have openly stated that great content is fundamental to successful SEO

Content for Humans

Any SEO worth their salt will tell you that content is central to any campaign. Our talented team of Yellowballers dives deep into the data and taps away to create quality content that connects you with your target audience. Once they’ve penned a piece, they’ll optimise it to ensure it gets the attention it deserves. Whether your company offers safaris in the Masai Mara, kitchens in Kent, or premium dog food in London, our wordsmiths can craft original content that will help your site climb the rankings in Google.

Let’s work together

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