SEO Link Building Services
While there are now over 200 factors that search engines consider when ranking a website, backlinks remain one of the most important when it comes to maximising search visibility. At Yellowball, we specialise in executing targeted, white-hat link building strategies that gain high-quality backlinks from relevant sites with high domain authorities. If you need a bespoke SEO link building service to increase both your referral traffic and search visibility, we are the right agency for you.
Build backlinks today
“High quality content and link building are the two most important signals used by Google to rank your website for search.”
Why is Link Building Important for SEO
Backlinks are crucial for effective SEO. They’re so important that usually tight-lipped Google have explicitly said that it considers links to be their #1 ranking factor, alongside great content. It’s for this reason that no worthwhile SEO campaign is complete without a thoroughly integrated and carefully targeted link building service. If done well, high-quality backlinks will not only improve your site’s search ranking, but they’ll boost organic traffic to your site as well as build your authority within your particular industry. You’ll be a thought leader in no time!
Link building has progressed dramatically since the early days of PageRank. We build digital PR campaigns that deliver real value. Call it what you will, link juice, link equity, link authority. Ultimately, a high quality and relevant backlink profile contributes significantly to a website’s rankings on the SERPs.
Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates
What makes a link building strategy?
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Establish Strategic Goals
We’ll adapt our professional link building strategy to your company’s specific marketing goals, ensuring we are targeting the most relevant sites in your industry.
Backlink Audit
We’ll review your existing backlink profile to build on current relationships and remove any potentially damaging links. You may be unaware of existing toxic or spammy links that could be detrimental to your site’s search ranking. This is all part of our effort to ensure your site is not contravening Google’s Penguin update which was designed to penalise those sites who use black-hat SEO techniques to manipulate the number of links pointing to their site.
Targeted Research
We’ll conduct extensive research into the most authoritative and relevant sites to your company. To achieve this, we use industry leading link metrics such as Moz’s Domain Authority and Spam Score, Majestic’s Trust Flow and Citation Flow, as well as AHrefs’s Domain Rating and URL Rating. This list will be divided into relevant categories, contact information and assigned an outreach campaign.
Link Building Outreach
Once we have compiled our list of link building targets, we’ll begin our proactive link building campaign. This involves reaching out to each link prospect with tailored guest posting proposals, as well as responding to various reactive outreach channels used by journalists, websites and PR databases. As the most successful digital PR campaigns pull on all available resources, we fully align our link building strategy with all of your other marketing efforts, whether that be an internal social media team or an external PR agency.
Create Quality Content
Content really is king when it comes to link building. If your content isn’t great, no one is going to want to reference it. This applies to both existing site content and blog content, as much as it does to guest blog posts. Link building prospects are highly likely to examine your site and the quality of your content before they agree to accept a guest post. Luckily for you, as well as creating thought-leading guest post blog content, we can create and optimise all of your site content for a fully aligned strategy. The great thing about creating insightful, high-quality content is that other sites will naturally link to it. This is known as ‘link earning’, and it’s what we strive for with all of our SEO campaigns.
Content Syndication
In conjunction with our guest blogging outreach, we will push your static blog content and resources to high authority third parties with content syndication. Being republished on an established and reputable site will help your site reach new audiences, people who otherwise wouldn’t know you existed! Syndicating your content is a very effective way to gain link juice, drive referral traffic and establish your company as a thought leader in your industry.
