“High quality content and link building are the two most important signals used by Google to rank your website for search.”
Why is Link Building Important for SEO
Backlinks are crucial for effective SEO. They’re so important that usually tight-lipped Google have explicitly said that it considers links to be their #1 ranking factor, alongside great content. It’s for this reason that no worthwhile SEO campaign is complete without a thoroughly integrated and carefully targeted link building service. If done well, high-quality backlinks will not only improve your site’s search ranking, but they’ll boost organic traffic to your site as well as build your authority within your particular industry. You’ll be a thought leader in no time!
Link building has progressed dramatically since the early days of PageRank. We build digital PR campaigns that deliver real value. Call it what you will, link juice, link equity, link authority. Ultimately, a high quality and relevant backlink profile contributes significantly to a website’s rankings on the SERPs.
Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates