Local SEO Marketing
Optimising your website for local business SEO is time consuming but it’s really important. Search queries such as ‘photographers near me’ or ‘best plumber in [x]’ have significantly more purchase intent behind them than general informational searches such as ‘what to look for in a photographer’ or ‘how to clear a blocked sink’.
78% of local mobile searches result in an in-store purchase
This is where our services come in. We connect your business with users in close proximity to you, at the exact moment they’re actively seeking your services. Your local SEO team work unremittingly while you focus on championing your business mission.
Well executed local SEO strategies result in position zero a.k.a local pack listings in the long-run. In the meantime, they also produce other tangible results in the short to mid-term.
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Business Benefits
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In-bound leads
We connect your business with users in close proximity to you, at the exact moment they’re actively seeking your services.
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Pageviews
Local pack listings are the first three search result listings, often displayed with an accompanying map and 68% of users prefer local pack listings to organic and paid.
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Increased click-throughs
Increased real estate and visibility within search improves your click-through rates, generates traffic and can translate into increases in conversions.
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Short sales cycles
76% of people who search for a business nearby visit one within a day and 28% of those searches for services nearby result in a purchase.
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Strong Intent
46% of all Google searches are seeking local information and 72% of consumers who search for local businesses, end up visiting stores within five miles.
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Conversions
A local pack listing means users are able to navigate straight to your site, using the ‘directions’ button provided in the search result. Over 50% of ‘near me’ searches result in a shop or business visit.
Local SEO Services
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What’s Involved?
First off, we get to know your business objectives, product/services and target audience in detail so that we can scope out our local SEO targets. Some of the methods we use in your local SEO are also practiced throughout the whole of your campaign but there are some that are unique to this specific area of SEO.
We ensure you’re eligible for relevant local pack listings through a variety of tried and tested local SEO techniques…
Keyword Research
Shouting about your products and services is all well and good but not if it falls upon deaf ears. With SEM Rush, Google Adwords and Google Analytics data at our fingertips, our SEO work is data-led. We don’t use broad or anecdotal evidence.
Using a database comprised of hundreds of regional databases, tracking billions of keywords and millions of domains, we identify location keywords which are the most relevant to your services and connect you with new clients who are based (or currently searching) locally.
Mobile Friendly
More than half of global search queries are made via mobile devices. So it’s important for us to connect your website with mobile users. Research also shows that users are more likely to contact a business if it’s mobile friendly:
61% of mobile searches are more likely to contact a local business if they have a mobile-friendly site
We optimise your site for desktop and mobile to ensure you’re not missing out on any traffic and potential conversions.
Competitor Research
We analyse the market and identify opportunities where your business can be the most prevalent search listing. Monitoring your competitors is a tried and tested way to ensure you always stay one step ahead and don’t miss out on any business opportunities. The world of search is constantly responding to Google updates and changes in consumer behaviour. Competitor research helps us to keep you ahead of your direct competitors and ensure you excel in your target areas.
Google Maps SEO
We claim and optimise your Google My Business page so that you qualify for local pack listings within the most relevant and quality searches, likely to convert into paying customers. Users are more likely to click on businesses contained within the local pack than those listed further down the search results page. Plus, a listing here can mean users are able to navigate straight to you, using the ‘directions’ button provided with this result.
- The ‘Maps Pack’ is the most frequently displayed SERP feature (along with the featured snippet)
- 68% of users prefer local pack listings to organic and paid
Maintaining your GMB
Attract more attention to your listing within search engines, connect with your audience regularly and ultimately boosts conversions. While you continue your great work leading your business, we keep your Google My Business presence active. We can respond to client reviews and use the microblogging platform within GMB to keep your users informed and engaged. This can also be used to share any promotional offers or teasers you’re currently offering.
Technical SEO
Phrases like ‘html’, ‘FTP access’ and ‘server error’ spark panic? Worry no more. Our team of technical SEOs and developers take care of technical onsite work to make sure there are no physical barriers between your site and users looking for your services.
There are many facets involved in maintaining a well functioning and SEO friendly website but we won’t bore you with the details now. One of the most important for local SEO is schema mark-up. We write, implement and maintain schema mark-up on your site. It’s likely that your homepage will be coded using organizational schema and any local landing pages will contain local business schema.
Become eligible for rich listings including maps pack and aggregate ratings. Positions like these generate traffic and boost conversions.
Local Link Building
Links from related and quality local sites push your site up in the rankings for searches made in your geographical area. The higher you are in local SERPs, the more traffic and business you gain from local users.
Building and maintaining a healthy back-link profile is a time consuming commitment but a crucial part of your wider SEO campaign. In terms of your local organic rankings, your SEO team work continuously to build local citations through proactive and reactive outreach.
