Technical SEO
The best content and the highest-quality backlinks will mean little if your website is lacking from a technical perspective. Your site needs to be intuitive to use for both users and search engine crawlers. This is where Technical SEO comes in.
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What is Technical SEO?
Technical SEO can be thought of as one of three core pillars of SEO, alongside high-quality content and link building. Technical SEO is all about making your website intuitive for users and search engines crawlers. A range of factors affect the usability of a website, and technical SEO is the process of auditing and optimising your website so that it provides the maximum value for users, and how this is most easily interpreted by search engines. It involves assessing and identifying any technical items that may limit your website’s performance in search, ensuring the website can be crawled and rendered correctly by robots, as well as providing appropriate solutions.
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Our Technical SEO Includes……
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Meta Data Analysis
Ensuring meta titles and meta descriptions are accurate and relevant
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Heading Tags
Amending H1 tags and alt tags to be informative
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Page Speed
Improving page speed and overall site speed by compressing and removing unnecessary page elements
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Canonicals & Duplicates
Using canonical tags to consolidate duplicate content issues and URLs
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Mobile-Friendly
Optimising your website to cater for the mobile-first internet. Being mobile-friendly is a key ranking factor.
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Fixing Links
Removing broken links, redirect chains and loops that negatively impact a user’s experience on your site
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Structured data
Writing schema markup and generating XML sitemap files to allow search engines to better understand your website
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Indexation
Ensuring the right pages are indexed correctly and have a better chance of being displayed on SERPs
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Analytics Tools
Setting up and monitoring analytics tools such as Search Console and Google Analytics
The importance of technical SEO cannot be overstated. For example, page speed alone can have a huge effect on your website’s performance. Google claims that 53% of mobile users will leave a site if it takes over three seconds to load. This is why technical SEO plays such an important role in all of our SEO campaigns
Why is Technical SEO important?
The factors that affect a user’s experience are also factors that influence search engine rankings. A website that loads quickly, is easy to navigate, has an intuitive URL and menu structure, and is mobile-friendly, provides a more enjoyable user experience. Such websites are also easier for search engine robots (e.g. Googlebot) to crawl. The easier a website is to crawl, the more accurately it can be indexed and ranked according to Google’s many ranking factors. In most cases, this results in being ranked higher on the search engine results pages (SERPs).
On the other hand, a website with poor page speed, a non-intuitive site structure, and which renders poorly on mobile devices, offers a poor user experience. Such as website will also use up its crawl budget quicker, resulting in less accurate indexing and an overall lower ranking on the SERPs. In other words, a website that is technically optimised for users will be optimised for search engines, and vice versa.
Our Technical SEO Service
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The Latest SEO Tools
Our technical SEO service involves auditing your site – both manually and using the latest SEO tools. The tools we use include SEMrush, Screaming Frog, Google Search Console, Google Lighthouse, and more. Tools are incredibly useful, but we cannot rely on them solely. This is why we combine data from these tools with our own expert assessments based on years of experience in SEO.
Technical Audit
The result of this analysis is an in-depth technical SEO audit that assesses all of the factors mentioned above and clearly highlights any potential hindrances to your performance in search. We assess a webpage’s code to look for any unnecessary elements which may affect its performance, such as an overload of Javascript that serves little to no functional purpose. We also provide detailed technical recommendations on how to amend these problems. This can include anything from compressing large images to writing schema for your most important landing pages.
Technical Implementation
In a lot of cases, these amendments can be made via a CMS, and we have vast experience with the likes of WordPress, Shopify, and Squarespace. However, there are instances that call for a web developer’s input. In these instances, we can utilise our own development team or work directly with our client’s tech teams. This ensures the optimisations are implemented swiftly, are tested correctly and are effective in their intended purpose.
Website Migrations
Technical SEO isn’t confined to just your existing website. If you’re in the process of moving to a new website, we can manage the entire migration. We apply the latest principles of information architecture to ensure your website is structured as intuitively as possible. We use agile project management principles to thoroughly plan each step of the process and minimise any disruption to your operations. This includes ensuring redirects are set up correctly and optimising new webpages for speed right from the start.
Bespoke Service
We understand that every website is different and there is no such thing as a “one-size-fits-all” solution. This is why our technical SEO service involves more than just a generic technical SEO checklist. We follow a methodology that involves applying SEO best practices, as well as providing highly-specific, personalised recommendations to help your site perform better and meet your business goals.
When we implement changes based on our initial technical audit, our clients begin to see positive results very quickly. Technical SEO is one of the most important aspects of SEO, and we’re proud to offer this service as part of our campaigns.
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