Social Media Marketing

Social media influences society…and consumers

Word of mouth is one of the most powerful marketing tools available. We sum up social media marketing as word of mouth on steroids. It represents a seismic shift in the way the world communicates. Also known as SMO (social media optimization) and SMM (social media marketing) it is certainly not a fad and it’s not just for kids. Social media is transforming the way people interact with brands and the relationships they build with them.

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