Social Media Marketing
Social media influences society…and consumers
Word of mouth is one of the most powerful marketing tools available. We sum up social media marketing as word of mouth on steroids. It represents a seismic shift in the way the world communicates. Also known as SMO (social media optimization) and SMM (social media marketing) it is certainly not a fad and it’s not just for kids. Social media is transforming the way people interact with brands and the relationships they build with them.
Social Media Campaign
Aboutresults (0.51 seconds)
A social media strategy is intrinsically linked to your wider marketing and communications plan. The Yellowball team can work alongside you to create a focused, rock-solid strategy for your business, including creating a compelling content plan to guide and influence the direction, style and tone of your posts across different channels. We will also help you formulate a series of metrics and benchmarks to measure your success over time and help you make better informed, data-driven decisions.
Our talented team of content creators will generate bespoke stories for each appropriate social channel, including Facebook, Twitter, Instagram, Pinterest and LinkedIn. These stories can also include carefully crafted promotions and competitions to incentivise social media following and direct sales. We also make use of the various scheduling tools available to ensure consistency and efficiency.
Leveraging Social Advertising
One of our most popular services, our social media whizzes are a dab hand at managing slick and engaging advertising campaigns. We combine the creative ideas of our content creators with sharp copy and stunning designs to create adverts that generate buzz and maximise your return on investment. With buckets of experience using the social advertising tools available on the various platforms, we can amplify the organic reach of your posts to highly targeted audiences and prospects.
As part of our social media services, we provide regular monthly reports and conduct data-driven strategic review meetings. This enables us to analyse results, check implementation of any strategies where appropriate and plan future activity. Closely tracking the progress of our campaigns is key to continually improving the strategy and to provide our clients with tangible results.