TRAINING & CONSULTANCY
social media training.
We’ll help you connect with your audience on social
We will show you how to harness the power and reach of social platforms to grow revenue and profit, whatever your industry. Social media is fast-paced industry – if you think you know the social platforms inside out, you will find a lot has changed dramatically in the last six months alone. Our team of social butterflies will demonstrate how your business can capitalise on the way social media is changing how the world communicates, whether your objective is to drive revenue, boost brand engagement or increase client retention.
Reviewing your current social media strategy is an important part of helping you to understand where improvements can be made. We will help you to clarify the aims and objectives of your social media marketing to enable you to hone your strategy to fulfill these key deliverables. As part of this we will review the existing social channels in use and explain the differences and benefits of each. In addition, we will teach you how to curate a lively, balanced, engaging and interactive feed of compelling content.
Our team of experts have buckets of experience with managing paid advertising campaigns and are well-placed to guide you through the ropes. From promoting content to amplify the organic reach of your posts to targeting highly segmented and specific audiences, we can help you spend your budget in the most effective way possible. We will reveal the myriad of handy marketing tools available through the platforms to help you reach the prospects you need to portray your message to.
As part of the training session, we will walk you through the reporting tools available on the various platforms. We will also thrown in heaps of advice, tips and tricks on how to monitor and track your social footprint, the virility of posts and key statistics to enable you to make informed, data-driven decisions moving forwards. For an extra level of in depth analysis, we are also able to run through the importance and benefit of sophisticated conversion-tracking tools to monitor the return on investment of specific activity and expenditure across social.
At Yellowball we believe that the best way to learn is to do it. That is why at our workshops we use live campaigns and real strategies in practical break outs so that you don’t just leave with theory!