Strategic Topic Domination
We began with hyper-relevant, lower-volume search themes directly tied to Applied’s core USPs – blind hiring, anonymous recruitment, and unbiased hiring. Owning these terms early helped build authority quickly, paving the way to target broader, higher-volume recruitment and hiring terms.
This phased approach allowed us to expand reach while preserving relevance – leading to consistent growth in new users, search traffic and brand recognition.
Leveraging Thought Leadership
Applied’s team includes respected experts in DE&I, behavioural science, and recruitment innovation – a major asset for content credibility. We worked collaboratively to identify search opportunities where thought leadership could generate visibility and backlinks, securing featured snippets and citations across influential platforms.
Evolving Campaign Focus
As the partnership matured, our campaign adapted to business priorities – from deep technical SEO and buyer persona mapping, to scalable content production and authority-building outreach. Every initiative was designed to serve both top-of-funnel traffic and bottom-of-funnel lead generation.
A Fully Integrated Approach
This wasn’t a siloed SEO campaign – it was deeply embedded across Applied’s commercial, product and brand strategy. Close collaboration and shared ownership of goals meant every deliverable was mapped back to impact: traffic, visibility, and ultimately, conversions.
