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Which industries need SEO the most?

By Alex Chenery-Howes
SEO 19.02.2020

In 2020, SEO is vital to businesses looking to reach their audience online. Thinking about investing in SEO? Get the ball rolling by asking yourself these questions:

  • Is your website your main source of revenue? 
  • Do you offer something unique within a crowded market? 
  • Are you trying to increase visits to your brick-and-mortar store? 
  • Are you struggling to get results using ‘traditional’ marketing channels?

If the answer to any of the above is yes, you’ve got a real chance of succeeding with SEO, providing you do it well. As an SEO agency, we’ve worked with clients across every sector you could imagine. That being said, there are a few industries that are naturally suited to gain a leg-up from SEO.

Legal and Medical Professionals

When it comes to SEO, doctors and lawyers have a natural advantage for similar reasons. People use the internet to help solve problems, and problem-solving is at the heart of both of these services. 

Legal advice and private medical procedures are both costly and time-consuming. Therefore, a customer is always going to do their due diligence. They will use search engines to compare professionals based on price, customer reviews, and what services they offer. This leads to our second reason why both of these industries can benefit greatly from SEO. More often than not, legal and medical professionals have a particular speciality. This gives them a competitive advantage from an SEO perspective. For example, SEO will show users whether a law firm specialises in divorce law or bankruptcy.

Finally, people needing legal or medical advice will have multiple consultations. It is therefore likely they’ll be looking for local professionals. SEO allows both lawyers and medical professionals to target people in their area. For instance, SEO will ensure a legal practice is listed in search results for ‘divorce lawyers in London’. This search term has a ‘commercial intent’, meaning it represents a desire to pay for a product or service. Businesses who capitalise on this intent are sure to make long-term profits.

Skilled Tradesmen

When someone is in urgent need of repairs or building work, the internet will be their first port of call. In fact, according to Get Work each month over 3.6 million people search Google for a tradesman. Out of these 3.6 million people, the majority of them will be looking for someone in their local area. If tradesmen invest in their online presence, they could find themselves with a lucrative new customer base. 

Because of ‘rogue traders’, tradesmen may find it challenging to gain the trust of a prospective customer. Therefore, they must go the extra mile to establish themselves as reputable professionals.

Nowadays, the quality of a company’s website reflects the quality of their service. Say someone was to search online for a local tradesman. If they find one with a quality website, they’ll immediately view that tradesman as credible. This credibility can be boosted even further with Google reviews. the customer is almost certain to enlist their services. Reviews heavily influence a website’s search engine ranking. In fact, they could make up to 10% of Google’s ranking criteria.

Each month over 3.6 million people search Google for a tradesman

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Retailers

61% of internet users research a product online before making a purchase. If an online retailer offers a good product at a valuable price, SEO could yield significant results. SEO is a powerful asset it a company sells a product that their competitors don’t. It’s just a matter of helping shoppers find the product. 

One of the best things about SEO is that the results are long-lasting. Of course, companies have to invest time and money at the start. However, with SEO there’s no shelf life – and no limit to how big a company can grow. A quality SEO campaign has the potential to dominate a market and create a regular stream of income.

SEO is key to driving online sales. However, it can also put your brick and mortar store on the map – both figuratively and literally. According to Business Insider, 69% of American shoppers engage in ‘webrooming’ – researching a retailer online before visiting a store. This just proves how powerful the internet is when it comes to consumer behaviour.

Think nowadays about how people shop. Say they’re searching for a bookstore. Are they going to trawl up and down the high street, or are they going to Google ‘bookstore near me’? If a bookstore hasn’t made themselves available on search engines, that’s one more customer they’ve missed. However, if a retailer invests in SEO, they are showing an awareness of how today’s consumers behave. 

 

At Yellowball, we create bespoke SEO campaigns for local, national and international companies. Our specialists will immerse themselves in your brand as well as your industry, so they can understand both your goals and key competitors.

Are you looking to maximise your online presence and drive sustainable long-term growth? Contact our London SEO agency today. 

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