Applied operate within the £42 billion UK recruitment industry as well as the wider £772 billion global market. The platform is centred around removal of biases and increased diversity but also offers significant value as a more traditional recruitment platform.
With reasonably low authority, we began with highly specific targeting due to the relevance this had to the platform’s primary USP. This came in the form of blind hiring, unbiased hiring and anonymous recruitment type topics.
We quickly gained search market dominance within these topics which has subsequently allowed us to continually expand our targeting. The strategy has been to own each topic before expanding to higher search volume but less relevant to the USP type topics. We’ve seen real success in this systematic approach, allowing us to continually attract new users, gain brand recognition and generate conversions for the business.