Yellowball.

Frequently Asked Questions

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General

Good question. If you’re coming by underground, turn right out of Bermondsey Station (Jubilee Line) and take the second right on to Drummond Road. Our building is Cocoa Studios and it will be on your right, about 50 metres after Clements Road. It’s a new building with dark brickwork, if you take the small side street the entrance will be at the end on your left. 

Just type 504 and press enter on the intercom and we’ll come and meet you! 👋

Find us on Google Maps.

Our official working hours are 9am till 6pm, Monday to Friday. However, we’re often in the office earlier and later than these hours (working hard for our clients!) so feel free to call the office number.

If you want to talk to us on the phone, use 0203 176 7662. You can also email hello@weareyellowball.com. If you want to use snail mail (we’d prefer an email), the address is Cocoa 504, The Biscuit Factory, 100 Drummond Road, SE16 4DG.

Yes! Our simple, flexible and transparent agency partnership plan rewards you for making new client introductions. Earn up to 10% commission for as long as your referral remains a Yellowball client. Learn more about the Yellowball Partnership Plan.

SEO

Well, SEO is by no means an instant process. If you’re in desperate need of fast results then we would suggest speaking to us about a PPC campaign. However, if you’re committed to reaping the rewards of a long-term sustainable campaign then SEO will be right for you. Successful SEO beats every other channel when it comes to ROI.

The majority of our fully managed campaigns run for a minimum of 12 months. Some see results faster than others, although as a rule we would always recommend viewing SEO as a continuous investment. Much like pricing, we can advise on timeframes when we gain a better understanding of your business, industry and objectives.

Google is constantly updating their algorithm, in order to provide better results for the searcher. However, it’s a misconception that they are constantly changing the rules when it comes to SEO. The core principles of SEO remain largely unchanged.

The SEOs that complain about Google changing the rules are more often than not, the Black Hat SEOs. That is to say that they engage in underhand tactics or spammy work to try and manipulate the search results. We only conduct White Hat SEO campaigns and have never had a client receive a penalty.

As with all industries, the techniques and methods used for successful SEO do evolve with time. However, we are not having to restart campaigns or make drastic u-turns due to Google updates. Have a peek at our article collection for more information on Google News and Updates.

We don’t offer set packages for SEO. After all, every business is different and every industry is different. As such, to get the very best results we have to be bespoke in our approach. Having said that, there is a minimum amount of time that we require in order to manage a successful campaign. This is usually in the £2,000 per month range. If you are operating in a competitive industry or have ambitious targets, we will likely need to assign more resources to the campaign.

We would love to be able to guarantee rankings, but there are a lot of variables at play. We strongly believe that our case studies and references display the quality of the work we produce, and the incredible results that we get for our clients.

There is actually a (rather opinionated) article on our blog with regards to performance based retainers. If you fancy delving into the complexities of structuring a performance based agreement in the world of SEO then head on over!

Websites

Content, content, content. It’s really helpful if you are able to prepare examples of designs that you like, or particular pieces of functionality. However, this is not essential. Through our kick-off process we will take you through design styles and options anyway.

The single largest delaying factor for websites is content. If you are able to compile content for key pages (both text and imagery) it means that we can design with this in mind, allowing us to create a very bespoke user experience.

Furthermore, it can be frustrating for both parties when a website has been fully developed but ‘go live’ is delayed because of a lack of content. We strongly advise preparing this ahead of time or discussing how we can help to develop the content ourselves.

WordPress is the most popular content management system (CMS) in the world….and by a very long way. They have around 50% market share, whereas the next largest competitor has single-digit percentage market share.

There’s a reason for this dominance. It’s incredibly flexible and is really easy to use from an admin perspective. WordPress has come a long way since its start as a blogging platform. It has an unrivalled development community which has developed WordPress into a powerful CMS.

You should use WordPress for its flexibility, ease of use and support. Not to mention that WordPress developers are abundant. As with any popular system, there are security issues but a good developer should take proper precautions and as such these issues pale in comparison to the upsides!

As much information as possible. In an ideal world we would be presented a ‘website scope’ split out into key pieces of functionality and user stories. However, we understand that this is a rare occurrence.

We would advise that you map out:

  • The number of different pages that you envisage on the site (subject to change should we produce a different sitemap)
  • Key pieces of functionality as thoroughly as possible such as:
  • E-commerce process, including payment gateways
  • User profiles
  • Members Areas
  • Quotation systems
  • Any third party systems (and their APIs)
  • Provide examples of any pieces of complex design that you would like to include

We will help you scope the project so that, should you move ahead with Yellowball, both parties are very clear on what the project entails.

Generally speaking, we see websites being redesigned every 3-5 years. It is highly dependent on the industry within which you operate. For example, we tend to run a shorter lifecycle for the Yellowball website, redesigning and redeveloping the site every 2-3 years which is fairly typical for tech-related industries. More ‘traditional’ industries such as law and accountancy will likely have longer lifecycles, depending on how each company utilises their website for communication and business development.

It also depends on how often you make smaller amends to the site. You might redesign the menu, the homepage or main landing pages which can give a website a refreshed look. This will often extend the lifespan of a website.

If you’re in doubt, just give us a call. We’ll give you an honest opinion as to whether your website needs a redesign. After all, if it doesn’t need one you might have spare budget to consider digital marketing! If not, gaining an honest opinion may mean that when you come to redesign your site in the future you think of us.

Most agencies (including us) will base our quote on a ‘time & materials’ basis, i.e how long will it take to design and develop the website. As such, the quote is largely dependent on a few key factors:

  • How many page template designs do we have to create?
  • How complex will the designs be?
  • What are the major pieces of functionality on the site?
  • How much content will need to be uploaded/migrated (and by whom)?
  • Does the client need additional proof stages?

Having said that, the quotes you receive from agencies will vary dramatically. We don’t simply use WordPress templates so a website isn’t going to cost hundreds of pounds. In fact as a guideline, we would recommend budgeting a minimum of £10,000 for a bespoke website. The price can vary dramatically depending on the factors listed above. The easiest way to get a ballpark figure is to give us a call and discuss the project with us directly!

How long is a piece of string? Twice half its length, if you’re asking.

We are bespoke website designers. As such, there is a process that we stick to that ensures you receive the very best website at the end of the project. For a brochure website we would advise a 6-8 week design process, and a similar amount of time for development, QA and UAT. As such, it’s likely to be around a 3 – 4.5 month process. The more pages and functionality involved in the site, the longer the process.

Please bear in mind that the length of a website project is often highly dependent on two major factors:

  • The speed at which we receive feedback from the client
  • Content and Imagery. If all of the content and imagery is ready to go, it means that we can design with this in mind and drop it into the development site. This can often shave weeks off the process.

We’ll work with you to understand where the bottlenecks are in a potential project and how to overcome so that the project is run as efficiently as possible.

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