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Unfortunately, you don’t qualify for a bespoke project, but there is good news!

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YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

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Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

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Uncommon

Targeting

Traditional coworking spaces can feel somewhat linear in terms of their targeting: freelancers looking for flexible (and hopefully cheap) workspace.

Uncommon are not traditional.

In addition, the cowork industry has shifted significantly in the past few years. Businesses of varying sizes now look to coworking to provide flexibility. Customers have expectations as to the services delivered. As such, the search demand and opportunity has become far more multi faceted.

Of course, the cowork, workspace, office space type searches remain highly relevant and offer enviable conversion rates. These remain (and will likely continue to do so) the priorities within specific locations. However, we looked to further expand our reach to evangelise the support and services offered by Uncommon.

A location-based competition

Physical premises present different market opportunities to, for example, an e-commerce store. Prospects are likely to be searching with location not only as a key variable but also a critical factor in their purchasing decision.

However, we also had to factor in those searching in a wider geographical area or London wide. In turn, our strategy prioritised more localised search for faster profitability with a longer term view of widening our targeting.

Addressing the needs of buyer personas

Uncommon offer services that are applicable to freelancers looking for flexible workspace, small businesses looking for collaborative workspaces through to larger businesses requiring entire floors of space.

In addition we utilised ad hoc services such as meeting room space, event space and other services to gain wider brand interaction with prospects.

Whilst there is significant overlap between buyer personas, requirements (and therefore search behaviour) also differed. As a direct result, we had to take a multi pronged approach to targeting both through site structure and also content. Furthermore, we worked with Uncommon to gain a deep understanding of present and forecasted occupancy rates within buildings and locations to better prioritise our actions within the SEO campaign.

INDUSTRY
Coworking Space
DESCRIPTION

Uncommon is a fast growing owner/operator of co-working spaces across London. With a clear value proposition and private equity backing, Uncommon is built around helping its members to ‘live well, work well, do well’ through the environments that they provide.Yellowball first engaged with Uncommon when there was a single workspace in North London. Over the years we have worked with Uncommon through multiple transitions and fast growth, including complete rebranding, multiple new location launches, websites and teams.Whilst our primary remit has been on increasing Uncommon’s visibility and revenue generation via search, we have also periodically supported Uncommon with website design, platform integration and PPC.Operating within a highly competitive market, in an even more competitive city, we’re not only proud of the flexibility that we’ve provided but more importantly, the results that we’ve delivered over the years.

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