We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

GOOGLE ANALYTICS ENQUIRY

First, we need your contact details...

GOOGLE ANALYTICS ENQUIRY

Which Google Analytics services are you interested in?

GOOGLE ANALYTICS ENQUIRY

Anything you'd like to share with us at this stage?

GOOGLE ANALYTICS ENQUIRY

How soon are you looking to kick off this project?

GOOGLE ANALYTICS ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE

Step 1

of 5

Mobile Menu
Mobile Menu

Award-winning work, focussed on results

Yellowball
Web Design

Air X

Yellowball
Web Design

City & Guilds

Yellowball
Web Design

Ballet with Isabella

Yellowball
Web Design

Tomatin

SEE All PROJECTS
Apr 2023
7 MIN READ

Website Design Tips and Ideas

Rudi Carstens

If you’re about to design and launch your own website for the first time or are hoping to create an updated version that matches the best in modern website design, you’ll be looking out for website design ideas. You’d like your website to be unique, but there are many design pitfalls lurking in wait for the unwary. These website design tips cover general principles that every website designer should apply. Use them to guide your decision-making as you work towards creating a website that matches the needs of the most important stakeholders of all: your clients and visitors. 

Website Design Tips:

  1. Avoid Clutter – Especially on Your Home Page
  2. Apply Visual Hierarchy Principles
  3. Create Readable and Impactful Content
  4. Keep It User-Friendly
  5. It’s Not About You
  6. Align Your Design With Your Brand
  7. Images and Icons are Important
  8. Show Users What to Do Next

1. Avoid Clutter – Especially on Your Home Page

If website users have to look twice to see what your business does and how it works, their interest in your company will die before it was ever properly awakened. Keep designs crisp and clean. More visual and textual information competing for attention is not better. You can always create additional pages to showcase extra details that may interest your visitors. 

2. Apply Visual Hierarchy Principles

A website that looks attractive is good to have – but it’s important to remember that some information is extremely important while other elements have lesser importance. Visual hierarchy is a principle to apply so that your website visitors always see the most important things first. From there, the eye is guided to supporting information until the viewer has grasped the entire message the page is meant to convey. 

Aesthetics help you to achieve this, with colours, the scale of individual elements, their proximity to one another, and their alignment helping to deliver the intended results. 

3. Create Readable and Impactful Content

Make things easy for your visitors by using simple, straightforward language that’s easy to read and understand. Avoid technical terminology that your prospective customers may not be familiar with. Keep sentences short. Use white space to break up texts so that they’re easier on the eye. 

Stick to the things that are most important to your customers and avoid text-heavy designs that look like hard work to read. You can provide more detailed supporting information in your resource centre or blog. 

4. Keep It User-Friendly

Navigability is very important indeed. Website visitors want to be able to find the information they’re looking for fast. If they can get there in one click, don’t make it necessary to click through two pages – and make the route clear. The way you organise your site menus will make a difference, and you can use clickable buttons to allow users to navigate to related information easily. Most important of all, make it easy for them to get in touch if they want to contact you. One of the most important tips for website design? Make sure your site looks awesome and works well regardless of what type of device is used to access it. Apart from helping your users, you’ll avoid search engine penalties!

5. It’s Not About You

When it comes to website design, it’s definitely not all about you. Instead, it’s about helping your users to find the information they need. While you’ll want to tell them about the benefits they can realise by choosing your business, keep it meaningful. People want to know about what you can do for them – and the things that matter to your customers may not include some of the things you think will impress them. Try to keep their perspective in mind at all times. 

6. Align Your Design With Your Brand

Your brand consists of elements that make your business unique. Apart from that all-important logo, your brand colours help to reinforce your unique brand identity, helping you to stand out from the crowd and create a memorable impression. Use them as the palette for your website. If they heard it from you, don’t let them forget it was you!

7. Images and Icons are Important

A picture paints a thousand words, and all it takes to get the message is one quick glance. Apart from helping to break up text and looking attractive, the images and icons you choose say more to your users than you (or they) may have realised. Choose wisely and well! Every image should contribute to the message you want to convey.

8. Show Users What to Do Next

You’ve done everything just right. Users are interested in what you do – but what should they do next? It’s up to you to tell them and make the next step easy. A call to action may seem like a very simplistic thing to use, but it prompts your users to follow through. Provide high-visibility buttons that lead them to the next step. Should they get a quote, call you, make an appointment, or visit your products page to start shopping? Don’t make them scroll or search. Take them there!

Looking for Some Examples of Great Websites That Apply These Principles?

If you’re hoping to see some great website layout ideas in action, you’ll see all the principles we just discussed at work in our award-winning portfolio. We’re proud of our web design team and the results they achieve, and through the years, we’ve helped our clients to become the owners of websites that inform, entice, and convert. Whether your website idea is simple or complex and whether it’s an all-new website or an updated design, choose Yellowball, web design agency based in London to help you turn your concept into a reality. Get in touch today!

Read: Custom vs Template Website Design.

BACK TO ALL POSTS

Let's work together

Ready to start your next project? Call, live chat or send us a message today. We're here 9am to 6pm Monday to Friday






    I would like to receive news and information from Yellowball