Enhancing User Experiences: Analytics, Design & Testing

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London based web designer working on a new client website.

Data-driven user experiences

All clients benefit from a data driven approach. Whether it’s design research, prototyping or user interface design, it all starts with data sets. Even new product designs will need established KPIs upon which to measure and improve.

Yellowball’s marketing and design teams have enabled change for mobile applications, websites and SaaS platforms. We work to improve the entire user journey through clear structure and design. We’ll work with all internal stakeholders from CTOs to product managers in order to fulfil the goals of the project as a whole, providing impact reports according to preset criteria.

WE FEATURE ON

Cross-platform design

Prospects engage with brands and platforms across multiple platforms and devices. We incorporate this into our project plan and designs.

Analytics & Tracking

UX/UI Design is not just about the aesthetics. We implement detailed conversion tracking and attribution modelling for long-term success.

Iterative Improvement

With established KPIs and data sets we can utilise this data to continually improve the product or service experience.

Brand Cohesion

As with all of our work, we analyse how your brand is displayed across all platforms and devices, providing a seamless customer experience (cx).

Positive Perception

An improved user interface and experience results in more positive perceptions of your brand, products or service, aiding conversions and brand loyalty.

Digital Transformation

We work with you to ensure that the format within which you engage with your prospects digitally fits with any transformation goals and overarching vision.