When it comes to website redesigns, the big question on everyone’s mind is: How much is this going to cost? A full-scale website overhaul can be a significant investment. Website redesign costs in the UK can vary widely depending on several key factors, which we’ll discuss in this guide.
So, here’s a guide to costs, what’s really driving those prices, what typically gets included in a redesign quote, and where marketing teams often go wrong when budgeting for a new website. By the end, you’ll have a much clearer understanding of how to approach website redesign pricing.
What a website redesign costs in the UK in 2026
To start, let’s get the big question out of the way: What can you expect to pay for a website redesign in the UK in 2026? Smaller website redesign projects can start from £10,000, whereas medium to large-scale projects typically fall within the range of £30,000 to £150,000+, depending on project complexity.
That’s a pretty wide range, we know. But the truth is, there’s no one-size-fits-all price tag for a website overhaul. Factors like the size of your website, its complexity, the content and integrations involved, and the scope of your project can all have a big impact on the final cost.
At the lower end of that range, you’re likely looking at a relatively simple website with a straightforward content management system (CMS) migration, light design work, and minimal custom development.
On the higher end, you could be dealing with an enterprise-level website with complex e-commerce functionality, custom integrations, and a full content and SEO overhaul.
The factors that move the price most
So what are the biggest drivers of website redesign costs in the UK? Here are the key factors to be aware of:
Size, complexity, and CMS
Generally speaking, the more pages, functionality, and integrations your website has, the more it’s going to cost to redesign. A small brochure site with 10-20 pages will be much cheaper than an enterprise e-commerce platform with hundreds of SKUs, complex checkout flows, and integrations with your ERP system. This makes creating a comprehensive website brief essential.
The type of content management system (CMS) you’re using can also have a big impact. Migrating from an outdated, proprietary CMS to a modern, open-source platform like WordPress or Drupal will typically be more involved and costly than sticking with your current setup.
Content and data migration
Speaking of content, moving all of your content, like existing web pages, blog posts, product information, and other site content to a new platform is no small task. The amount of content you have, how it’s structured, and whether you need to do any content editing or restructuring can drive up costs significantly.
If you also need to migrate customer data, user accounts, e-commerce orders, or other sensitive information, that adds another level of complexity (and cost) to the project.
Integrations and SEO
Most modern websites need to integrate well with a variety of other tools and platforms, from e-commerce platforms and customer relationship management (CRM) systems to email marketing software and analytics platforms. Integrating all of those moving parts into your new website design can be a major undertaking.
And don’t forget about search engine optimisation (SEO). Transitioning your site to a new design and platform can have a big impact on your search rankings if not handled properly. Factoring in SEO migration, redirects, and ongoing optimisation is crucial.
What is usually included in a redesign quote
So what exactly goes into a typical website redesign project? Here’s a quick overview of the key components most agencies will include in their proposals:
Strategy and planning
Before any design or development work begins, you’ll likely spend time with your agency partner defining the project scope, goals, success metrics, and web design timeline. This strategic planning phase is crucial for aligning on the project vision and ensuring everyone is on the same page.
User experience (UX) and design
Next comes the fun part: defining the user experience and translating that into a visually compelling, on-brand design. This usually involves things like user research, wireframing, prototyping, and iterative design cycles.
Website build and development
With the strategy and design work in place, your agency will then tackle the actual website build. This covers everything from setting up the CMS and core infrastructure to developing custom functionality, integrations, and responsive templates.
Content and data migration
As mentioned earlier, migrating all of your existing web content and data to the new platform is a major undertaking. Your agency will likely dedicate significant time and resources to this phase to ensure a smooth transition.
Quality assurance (QA) and testing
Before launching the new site, your agency will thoroughly test it to ensure everything is working as expected across different devices, browsers, and user scenarios. This QA process is crucial for identifying and fixing any issues.
Launch and support
Finally, there’s the launch itself – getting the new website live and ensuring a seamless transition for your users. Many agencies will also include some level of post-launch support and maintenance as part of their initial quote.
What gets cut first when budgets are tight… and what should not be cut
When budgets are tight, the natural tendency is to start cutting scope and corners to keep costs down. But be careful: some of the first things that often get slashed can be the most important.
For example, many teams will try to skimp on the strategic planning phase, thinking they can just jump straight into the design and development work. This could be a big mistake. Upfront activities like data analysis and a current situation audit can be crucial for aligning the project, defining the right requirements, and ensuring you’re building the right solution.
Similarly, content migration and SEO optimisation are areas that often get deprioritised or underfunded. But neglecting your content and search visibility can have major long-term consequences for your website’s performance and user experience.
Instead, the areas you’ll generally want to be more flexible on are visual design, specific features and functionality, and the level of post-launch support. Stick to your guns on the core strategic, content, and technical foundations – that’s where the real value (and risk) lies.
Hidden costs marketing teams miss early on
As you’re budgeting for your website redesign, there are also a number of “hidden” costs that are easy to overlook. Here are a few to watch out for:
Hosting and infrastructure
Moving to a new website platform often requires upgrading your hosting plan and infrastructure to support increased traffic, functionality, and security requirements. These ongoing hosting and maintenance costs can add up quickly.
User training and change management
Launching a new website means a big change for your internal teams and external users. Factoring in time and budget for training, documentation, and change management is crucial for ensuring a smooth transition.
Ongoing optimisation and maintenance
Website redesigns aren’t a one-and-done deal. To keep your new site performing at its best, you’ll need to budget for ongoing optimisation, content updates, bug fixes, and general maintenance over time.
How to compare quotes properly
When you start getting website redesign quotes, it can be tempting to just go with the cheapest option. But beware: that low price tag may come with some major tradeoffs.
On the other end of the spectrum, sky-high quotes don’t necessarily mean you’re getting a premium service. Some agencies will pad their prices with unnecessary bells and whistles or try to over-engineer the solution.
The sweet spot is finding a quote that feels comprehensive, transparent, and proportional to the scope of work. Watch out for vague or ambiguous proposals that don’t clearly break down the different components and their associated costs.
The best approach is to get multiple quotes and really dig into the details of each one. Look for an agency that takes the time to understand your unique requirements, provides a detailed breakdown of their process and deliverables, and is upfront about any potential gotchas or hidden costs.
Work with London’s leading web design agency
At Yellowball, we’ve helped many brands across all industries in the UK and beyond to plan, design, and build successful website redesigns. Our team of strategists, designers, and developers are experts at delivering high-impact, user-centric WordPress, Laravel, WooCommerce and e-commerce websites that drive real business results. And we have over 250 web design projects to prove that.
We know that every website redesign project is unique, which is why we take the time to fully understand your goals, challenges, and requirements before proposing a tailored solution. Our transparent, collaborative approach ensures you get the maximum value for your investment, with no hidden costs or surprises.
Ready to get started on your website redesign? Contact our team and let’s get the ball rolling!
