PPC Management Services in London

7.58% conversion rate over the first two weeks

Psicon
Psicon is a mental wellbeing clinic whose site traffic needed fast results from PPC to ensure a strong start to the new year.
Psicon
7.58% conversion rate over the first two weeks

Client Overview
Psicon is a trusted NHS Partner for Mental Welbeing, founded in 1998 by LJ Conradie, then Head of the East Kent Clinical Neuropsychology NHS service. Psicon has been working for the last 20 years providing both the adults and children of the UK with the support they need.

Challenge
Psicon came to Yellowball having never conducted PPC before. We were tasked with a short lead-time to handle the complete account set-up, from conversion tracking to keyword research to campaign and ad copy generation. New accounts often struggle to perform well in their first few weeks, but the client needed a quick turnaround with even faster conversion results.
Key Results

7.58% conversion rate over the first two weeks
20.99% click-through rate
201.7% cost per action
Solution
Extensive research of the Psicon site and competitor strategies was conducted by one team member to formulate the assets and ad copy, whilst another focused on the technical challenge of conversion set-up. Through precise delegation and time management, we were able to send an account of very high quality live in record time.
Outcome
This account was a challenge for the PPC Team, but through organisation and teamwork we were able to create a high-converting account that did not rely on Google’s automated systems. We took our limitations and turned them into strengths, implementing a highly manual strategy based upon extensive keyword research and competitor insight.
157% increase in clicks over the first three months

AccessPay
AccessPay is a banking integration and financial solutions company looking to directly communicate with decision makers in financial and legal institutions.
AccessPay
157% increase in clicks over the first three months

Client Overview
AccessPay is the UK’s leader in innovative bank integration solutions. Designed to modernise banking operations processes, minimise the risk of fraud and error, enhance efficiency and optimise cash visibility for finance & treasury leaders, AccessPay is a driver of finance transformation for more than 1,000 customers worldwide.

Challenge
LinkedIn Advertising provides different opportunities and challenges than Google PPC Advertising. The platform has a higher cost-per-click and a smaller number of users. This leads to intense competition between advertisers, and costs can quickly escalate if campaigns are not properly maintained. Unlike Google, which targets users actively searching for products and services, LinkedIn focuses on professional demographics. Therefore, precise targeting and compelling content is essential to engage users who aren’t necessarily looking for specific services, making ROI optimization more complex.
Key Results

157% increase in clicks over the first three months
1173% increase in impressions
46% decrease in cost per click
97% decrease in cost per acquisition
Solution
We approached the account by first creating custom audiences to target individuals working in financial roles at a decision-making level. Our ad copy and graphics were differentiated depending on the user’s industry, as tailored messaging generates a much higher level of engagement. Once these initial campaigns went live, we gathered audience data to construct more accurate demographic information and retargeting lists. Leveraging this information led to immense increases in the account’s volume and efficiency.
Outcome
Managing a LinkedIn Account produces its unique challenges and opportunities, and the PPC team worked hard to ensure the quickest growth without compromising on the quality of user targeting. Utilising the data gathered through the first months of advertising is the key to success, and the PPC team successfully analysed and applied these findings to grow the account to new heights.
63% increase in conversion rate

The Chapel Bar
The Chapel Bar is a split-level, 230 capacity, multi-purpose DJ Bar & Private Hire Venue. Suitable for Birthdays, Weddings, Corporate Events, and much more, The Chapel Bar stands out for its fully catered events and excellent location.
The Chapel Bar
63% increase in conversion rate

Client Overview
When The Chapel Bar onboarded with Yellowball, they were already running PPC Campaigns. However, they were not generating high quality results. Although there was a steady stream of form submissions and calls reaching the site, very few would continue down the pipeline to become reliable bookings.

Challenge
LinkedIn Advertising provides different opportunities and challenges than Google PPC Advertising. The platform has a higher cost-per-click and a smaller number of users. This leads to intense competition between advertisers, and costs can quickly escalate if campaigns are not properly maintained. Unlike Google, which targets users actively searching for products and services, LinkedIn focuses on professional demographics. Therefore, precise targeting and compelling content is essential to engage users who aren’t necessarily looking for specific services, making ROI optimization more complex.
Key Results

63% increase in conversion rate
69% increase in conversions year on year
166% increase in keyword quality score
Cost per acquisition improved by 29%
Solution
Seasonal campaigns were introduced alongside evergreen services to ensure we were not missing specialised events. Branded traffic, out-of-hours advertising was reducing the quantity of new business as existing customers were being cannibalised, and the lack of location restrictions was allowing irrelevant leads to be directed to the site. The PPC team strengthened these weaknesses to ensure that only the most relevant customers were being targeted.
Outcome
As a London-based business, the competition surrounding The Chapel Bar is particularly intense. Efficiency is essential to push the budget as far as possible, and the PPC team achieved this by redirecting spend to the areas of highest return whilst still innovating with new campaigns. Overall, traffic has increased and The Chapel Bar has an excellent level of visibility in the London area. We still work to hone our targeting even further, as this is an aspect of PPC work that can always be improved.

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We offer a full suite of PPC services – from campaign strategy and ad creation to ongoing optimisation – to maximise ROI and drive high quality conversions.

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PPC Team

PPC Audit Services
Our PPC audit provides a deep dive into your current campaigns, analysing everything from keyword targeting to ad copy performance. We’ll deliver clear, actionable insights to enhance your campaigns and increase your return on investment.
PPC Consultancy
Whether you need advice on strategy, audience targeting, or ad platform selection, our PPC consultancy service gives you access to expert advice tailored to your specific goals, helping you build a successful paid search strategy.
Campaign Set-Up & Management
From building brand-new PPC campaigns to optimising existing ones, we handle every aspect of your paid search strategy. With day-to-day management, we make sure every pound is maximised for optimal performance across Google, Meta, LinkedIn, Bing, and YouTube.
eCommerce PPC
Maximise sales with our tailored eCommerce PPC services. We specialise in driving high-intent traffic to product pages, using platforms like Google Shopping, Bing Ads, and Meta to increase your sales and revenue in competitive markets.