Plus Rooms

Campaign Brief

Plus Rooms wanted a new website that represented their status as one of the market leaders in premium home extensions in London. They were also being outranked by competitors in Google for a range of relevant keywords, and therefore feared they were losing valuable revenue opportunities in organic search.

We initiated a web design project and SEO campaign for Plus Rooms that would run concurrently. Our goal was to build a website that reflected their reputation and embodied the quality of their services, resulting in increased organic traffic and sales leads from their target audience.

Key Successes

+1,405% clicks via non-branded search

+769% total ranking keywords

+661% impressions via non-branded search

Plus Rooms’ new website was fully-optimised by the SEO team in preparation for the launch. The team also began implementing a content strategy so that the website would go live with a series of blog posts. These activities had a notable impact on Plus Rooms’ visibility post-launch, and they were immediately impressed with the increased rankings for high-value keywords.

Content has been a key asset throughout the SEO campaign. This has involved creating in-depth guides to home extensions and design that garner considerable authority in organic search. This authority was then funnelled to shorter accompanying pieces via internal linking, as part of a pillar approach to content creation. These articles helped to consolidate Plus Rooms’ reputation as a leading expert on home extensions, leading to new organic users increasing by 104% since the start of the SEO campaign.

Design and build services in London is a competitive marketplace, with customers often seeking established professionals in their local area. Plus Rooms were therefore keen to rank for borough-specific keywords such as ‘kitchen extensions Dulwich’, as they had the potential to be highly lucrative. Our team created location-specific pages that now rank at the top of Google for many high-priority keywords. Organic users can now see examples of Plus Rooms’ work in their area, with visuals that reflect the quality Plus Rooms’ bespoke craftsmanship.

As we enter the fourth year of working with Plus Rooms, we continue to increase traffic and relevant sales enquiries, maximising the ROI of our SEO campaign while maintaining a fantastic working relationship.