We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

ACCEPT
previous step BACK
Yellowball Logo
CLOSE close popup
SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses.

VISIT YELLOWBALL LITE

Step 1

of 6

previous step BACK
Yellowball Logo
CLOSE close popup
WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

previous step BACK
Yellowball Logo
CLOSE close popup
GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

previous step BACK
Yellowball Logo
CLOSE close popup
PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses.

VISIT YELLOWBALL LITE

Step 1

of 6

previous step BACK
Yellowball Logo
CLOSE close popup
GOOGLE ANALYTICS ENQUIRY

First, we need your contact details...

GOOGLE ANALYTICS ENQUIRY

Which Google Analytics services are you interested in?

GOOGLE ANALYTICS ENQUIRY

Anything you'd like to share with us at this stage?

GOOGLE ANALYTICS ENQUIRY

How soon are you looking to kick off this project?

GOOGLE ANALYTICS ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE

Step 1

of 5

GET IN TOUCH
Mobile Menu
Mobile Menu
01

The UK's leading WordPress agency with 250+ stunning websites live

02

Flexible and affordable packages for every business, brand & budget

03

WordPress sites laser-focused on impact conversions, revenue & results

04

Hands-on guidance, support & ideas from our team of UK WordPress experts

01

The UK's leading white label development partner with 250+ stunning web projects live

02

Seamless collaboration, technical excellence, cost efficiency & on-time delivery

03

Complete confidentiality – your clients remain yours and can operate as a completely silent partner

04

Relax with our 10+ years of industry experience, exceptional service and 80+ 5-star Google reviews

01

The UK's leading WordPress agency with 250+ stunning websites live

02

Flexible and cost-effective plans for all business needs and budgets

03

High-impact WooCommerce sites designed for maximum conversions and revenue

04

Expert advice, support, and innovative ideas from our dedicated UK WooCommerce team

01

The UK's leading Laravel agency with 250+ stunning websites live

02

Flexible and affordable solutions for every business requirement and budget

03

Cutting-edge Laravel sites built to enhance conversions and boost revenue

04

Comprehensive support, expert insights, and inventive ideas from our dedicated UK Laravel team

01

SEO

Drive growth with expert SEO services from Yellowball. Our proven strategies boost visibility, leads, and conversions. Get a quote today.

02

PPC

We are an award-winning PPC agency in London and an official Google Partner. Propel your business forward with our expert PPC strategies.

03

Branding & Graphic Design

We are an award-winning branding and logo design provider in London. Drive your business forward with our expert branding strategies.

Award-winning work, focussed on results

Yellowball
Web Design

Air X

Yellowball
Web Design

City & Guilds

Yellowball
Web Design

Ballet with Isabella

Right SEE All PROJECTS
Yellowball
Web Design

Tomatin

Award-winning work, focussed on results

Yellowball
Web Design

Air X

Yellowball
Web Design

City & Guilds

Yellowball
Web Design

Ballet with Isabella

Yellowball
Web Design

Tomatin

SEE All PROJECTS

Brackets Update.

Every year Google rolls out hundreds of new algorithms across its platform. Most of these are tiny tweaks and adjustments, like the background noise on a seismograph. However, every now and again there’s an update that affects sites in a more tangible way, a tremor that gets everyone’s attention. One of these ‘tremors’ occurred in March 2018, a core update designed to increase the relevancy of search results. This was later nicknamed Google’s ‘Brackets’ Update.

Why is it called Brackets?

Google has long abandoned the practice of naming its core algorithm updates, instead leaving it to the public to decide which ones are worthy of their own name. The brackets update just so happened to coincide with ‘March madness’, a month that brings together sixty-four American college basketball teams in a knock-out style tournament that grips the country. Before it begins millions of Americans fill out their own predictions, or “Bracket” hoping to guess the outcome of sixty-three of these games. It just so happens that the temporary movement of sites on SERPs was equally unpredictable, and thus the name stuck.

An update to promote the best content

Although the precise details remain undisclosed, it’s believed that the brackets update was a further attempt to increase the rankings of the highest quality content. The idea was to give a boost to previously undervalued content, meaning that shifts were seen as companies rose from the depths to overtake more established sites. Although this relative movement caused initial consternation, it should be noted that sites were not demoted per-se, they were merely being judged on a fairer set of criteria.  

Can companies regain their rankings?

Google maintains that the only way to rise up the SERP rankings is through the production of high-value content, relevant to the search of the user. More than ever, this is being viewed through the prism of user-intent, not simply keywords. A good SEO strategy should therefore look to create rich content that understands what the user hopes to achieve, whether that’s finding information, using an online service or taking part in a transaction.

How to make the most of the Brackets update

If you’re implementing an effective SEO campaign then you don’t have to change a thing. Any drop in rankings simply means that Google has identified competing sources that provide a better answer to a users search query, a reminder that your content can, and should, always be improved upon to provide the utmost value.

In summary, brackets can be described with a rather fitting basketball analogy. To think of it one way, the rules of the sport remain the same but now you’ve got a better trained referee, able to spot when fouls are really fouls or if the ball has just crossed the line. As a player, all that matters is you play the best game you can, safe in the knowledge that the winning team lifts the trophy based on merit, and nothing else.

Looking for an SEO agency?

We manage SEO campaigns that are focussed on sustainability and customer acquisition.

Learn more about our SEO campaigns