- To beat your competition on Google you have to understand Google, so it’s a good thing that they’re happy to explain how exactly their search engine works with this concise and attractive overview. Supplement this by watching Matt Cutts’ video on the subject.
- For a somewhat technical yet incredibly informative look at the basics of SEO, read through Google’s 30-page starter guide intended for businesses and webmasters.
- If you’re looking for first-hand information relating to recent Google updates and changes that might affect your site, keep up with the official Google Webmaster Central Blog.
- To understand exactly what Google dislikes and to avoid getting penalties for spammy SEO tactics, have a read through the webmaster guidelines and content guidelines.
MozThough best known for their digital marketing platform, the guys at Moz are also behind some of the best SEO learning resources on the web. For starters, you should definitely spend some time having a flick through the Beginner’s Guide to SEO written by SEO’s very own superman, Rand Fishkin. It’s easy to read and navigate, incredibly informative, beautifully illustrated, and has been read over 3 million times! It’s also worth frequenting the Moz Blog for consistently published insights from top industry experts, and watching their weekly Whiteboard Friday series (often hosted by Mr. Fishkin himself) for one-on-one tutorials on the latest SEO trends and techniques.Google has made hundreds of major updates to their search algorithm over the years, and they aren’t always so transparent about the finer details of each one. Knowing what these updates do and how they work is important for a good working knowledge of SEO, so have a scroll through Moz’s timeline of Google algorithm changes.
QuicksproutQuicksprout is a digital marketing service and consultancy with a penchant for education; that’s why they have learning resources coming out of their ears! They have a long list of illustrated guides, all of them written by company founder and all-round-digital-marketing-cool-guy Neil Patel, and each one delving deep into a particular subject. While admittedly more advanced than other resources available on this list, they are all presented in simple jargon-free language, with pretty infographics and simplistic layouts. Free up an evening to sit down with a notepad (and perhaps a glass of Pinot Noir) and get yourself educated, very quickly, for free, on the internet. We recommend you start by checking out the following:If you prefer video content, the so-called Quicksprout University has plenty of webinars to keep you happy. They are all sorted by experience range and cover subjects such as keyword research, link building, on-site optimisation, social media, and even the more technical aspects of running an SEO campaign. If you’re interested, have a look at the beginner lessons for SEO.
Search Engine LandIf there’s any breaking news or rising trends in the SEO industry, the super keen team over at Search Engine Land are always the first on the case. Founded by two search marketing veterans at the cutting edge of new developments in the industry, Danny Sullivan and Chris Sherman, the publication specialises in extensive news coverage and practical tips covering every topic imaginable – always well-written, always relevant, and always helpful.Even as a beginner, one of the best ways to learn about a new discipline or industry is to immerse yourself in it, familiarise yourself with the terminology, keep up with current events, and become a part of the community. As such, bookmarking one of the best publications in the SEO business will greatly benefit your long-term understanding and progress. They have also penned a helpful guide based around one of the most concise infographics we’ve come across on the web: ‘The Periodic Table of SEO Success Factors’. This guide will take you through all the major ranking signals taken into account by Google in under an hour of reading, detailing the meaning and importance of each one. Essential stuff for any beginner!
HubSpotAnother marketing platform that moonlights as an amazing learning resource, HubSpot’s whole ethos is defined by their dedication to the education of its extensive audience and user base. Their blog is written by a large network of certified experts and educators who all have the knack for making complex ideas incredibly simple. Although it covers the entire digital marketing spectrum, their articles on SEO are some of the best out there (often nicely punctuated with sleek infographics). Read through the following to get a feel for their content:
- On-page SEO 101: tips for keyword optimizing the most critical parts of your website
- What is SEO in 2017? How it’s changed, and where we are now
- The beginner’s guide to technical SEO: 7 resources you should use