If you’ve ever worked in SEO, it’s likely there have been many instances where you’ve felt at the mercy of Google. You’re sure that you’ve done everything right, you’ve gone through Google’s guidelines with a fine toothcomb, and yet it’s almost as if Google takes some kind of sadistic pleasure in confining your website to the darkest corners of its search results. Let us start by clarifying something: Google wants you to succeed, providing that you put in the work. This can be seen in how it makes the inner workings
