Our PPC blog posts.

So you have ventured down the rabbit hole and set-up a new AdWords campaign, great work champ! You have completed the first part, chosen some keywords, written Ads and probably a few more bits and bobs (I hope), but what next? How do you turn your Ads from “meh”, to “Okay, these are actually working well, go me!”.Well, Hamish (that's me) is here to help, with some straightforward pro-tips (I’m the pro bit), to get AdWords working for you, as opposed to the other way around.  PRO TIP NUMBER ONE: Quality Score From a rank

When it comes to questioning Google’s future, you will often find the query met with raised eyebrows, or even questions like ‘You all good?’. After all, it’s Google and it ain’t going anywhere anytime soon. However, while I agree Google will be a staple for years to come, what about their own in house money machine? We are of course speaking about Google AdWords.From a personal perspective, AdWords has played a very important role in my life. My career for the last 7 years has revolved around the sales and management of PPC campa